We had the good fortune of connecting with Sophia Zhorne and we’ve shared our conversation below.
Hi Sophia, what was your thought process behind starting your own business?
My thought process has always been to work smarter, not necessarily harder. I am a book publicist. I represent speakers and authors from all over the world and help them build their platforms. In doing so, I help my clients gain traction before their book releases which in hindsight, sells more books. I started this company to help better an existing field. So many huge PR firms today will put out one press release per month and hope for the best. I choose to do things differently. I cater to my clients needs and wants and alter my strategies accordingly. I work with them as a teammate, and we do it together. That is the most crucial element that separates my firm from the rest.
What should our readers know about your business?
Palms Publicity Group specializes in the conceptualizing and execution of innovative, unique and cutting-edge promotional campaigns designed to promote events, authors, and speakers. What sets our public relations firm apart is that all of the luxuries one would have at a Fortune 500 company are encapsulated into this boutique setting with one-on-one attention, open and honest communication and personalized consulting from a team of highly trained media experts. This was not an easy feat. I have had to work very hard to be respected in the industry and by my clients. My firm is new, and we are breaking waves as we launch into the LA publicity scene. What I would want the world to know about my story is that we are through and through, it’s the the real deal. I can’t promise you that you will be on Oprah or Dr. Phil the day you sign up with us, but I can promise you that we will try (given that’s what you’re seeking – it varies!). We give it 100% and always work hard to obtain the most optimal results for our clients.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Great question! I am from Malibu, California so I am a beach girl, through and through. I would start the day off by grabbing the best kept secret in LA (Lily’s burritos) for the best bacon, egg and cheese burrito you’ve ever had. Green sauce is a must! Then, we would play some volleyball on the beach by Zuma and jump in the waves. Afterwards you’ve got to head to Horizon Hills and catch the sunset followed by a cocktail at Nobu (which was NOT there when I was growing up) but we have to celebrate a new business in our neighborhood. I think being raised in Malibu taught me to enjoy the simpler things in life. The fresh ocean air, the sense of community, the sense of belonging and loyalty to our friends and family.
Who else deserves some credit and recognition?
This is an easy one! My absolute success, determination, gumption, resilience and perseverance is owed to my mother. She taught me as a young child that “A job worth doing is a job worth doing well.” She started this little proverb when I was about six years old because I did a poor job sweeping our kitchen floor as one of my weekly chores. I remember being livid that she made me do it again. But, it was a life changing lesson for me in the end and it has stuck with me for over two decades since I first heard it. I live by that truth everyday. She is the strongest woman I know. She is brave and fearless and I couldn’t have done any of this without her.