We had the good fortune of connecting with Stefan Fagerholm and we’ve shared our conversation below.
Hi Stefan, is there something that you feel is most responsible for your success?
My brands platform is mostly on social media so success is relative since the currency there is capturing and keeping attention. For some, growing a following of 10k would be success in this space while others would consider it a failure if they didn’t reach at least a million people.
So the first step is to define what success is for you. For me success is making enough money doing what you enjoy but still having time to lead the lifestyle you want, with the people you love.
The most important factor behind the success of my brand is without a doubt not giving up. It sounds cliché but it really is true. If you give up on the way to your goal you have no chance of success. But there were so many times I felt like giving up on building my brand because the results weren’t coming. Obviously very glad I didn’t. Instead I just kept making adjustments and being consistent and eventually success started to come.
What should our readers know about your business?
LifeHacksLA started out as a way for me fulfill a personal passion of mine sharing the best things to do in this amazing city of Los Angeles. After a few years on Instagram posting my suggestions every day for family and friends the account started to catch on and the follower count just grew and grew.
I already owned an online marketing company so as social media influencing became more widespread I started to use my experience in marketing to build a real brand out of what was formerly more of a personal hobby. I am most proud that I’ve been able to combine something I personally love into a business that helps promote local companies and stays true to the original intent of sharing the best of LA with people.
One of the most important lessons I’ve learned about building a brand is you need to stay true to your core message. I’ve had many opportunities to make short term money but the campaign was not authentic to my audience so its better to have the long view and always be true to your audience first.
The brand has now branched out from just Instagram into a Podcast, a weekly blog post and email list, a VIP text list and we have even recently started hosting live LA Hacker only events. I am very excited to continue to grow the brand and business but continue to stick to our core mission of only highlighting the best Los Angeles experiences.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Wow! So this is obviously a great question for me but the hardest part is narrowing it down! For a week long trip I would break it down and take my friend to one area each day. For example:
One Day DTLA –
Lunch at Grand Central Market, Angeles Flight up to California Plaza, walk over to the Broad, after walk over to Music Center Plaza and Grand Park. Then head over to a rooftop bar/restaurant like Cha, Cha, Cha, Perch or Broken Shaker.
Second Day – Beach Bike Ride
Either South Bay Beaches. Start at Redondo Beach and bike to Hermosa Pier for drinks or lunch. Then head up to Manhattan Beach. On the way back stop at Redondo Pier for seafood at Quality Seafood.
or Santa Monica to Venice beach bike ride which has plenty of interesting sights and delicious stops on the way.
I’d also do a day in Mid City; the LACMA, Murals and shopping on Melrose and lunch at the Groves Farmers Market. And at least one day in Malibu at el Matador Beach or Zuma beach and food/drinks at Malibu Country Mart or the famous fish road stop Neptune’s Net.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Id like to give a shout out to my family who always puts up with me running them all over Los Angeles on adventures. Also to our community of LA Hackers who are so supportive and always share within our community the best of L.A.