We had the good fortune of connecting with Sunny Beutler and we’ve shared our conversation below.

Hi Sunny, what do you attribute your success to?
We are a legacy brand that has been around for over 43 years, and our mission and values have remained consistent. We aim to help others gain health and wellness by developing and manufacturing natural herbal products and to provide an opportunity for them to change their lives financially. And we value integrity, team work, and innovation. As an authentic brand, people know they can trust the quality and effectiveness of our products and over the last 43+ years we have never missed issuing a pay check or commission payment to our employees and independent business owners (IBOs). Trust takes years to build and we continue to build upon these values and mission.

What should our readers know about your business?
Sunrider is a manufacturer and distributor of Chinese herbal nutrition, wellness, and skincare products. We sell through franchise stores in China and independent business owners/consultants (IBOs) throughout the other areas of the world including the U.S. my father began this company from the basement of our home. He had a lot of health issues and allergies as a child in Taiwan, so his grandfather would cook Chinese herbs for him that didn’t taste good. After he and my mother immigrated into the U.S. and worked 3 jobs, he started making products in our home basement and selling them to people. He only had 4 people show up to his first meeting who became our first IBOs, but together with my mother they grew it into a thriving global business. They had a lot of obstacles to overcome including language and culture, but they kept going because they believed in the American dream. After working in the business full time since 2006, I took over as the first female CEO in 2021 in the middle of the pandemic. It was a challenging time but we were able to adapt and continue manufacturing top quality herbal products and ship them around the world. I’ve learned that we have to be flexible in our approaches through all obstacles, and that we need to keep our values and vision front and center through it all.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We love our local beach, Torrance beach, and visiting the Beach Cities for great food and sun. So I’d take them to the South Bay, drive down Catalina Ave, go to the beach, eat outdoors near the Strand and also Redondo Beach Pier, then visit the SLS hotel Beverly Hills rooftop bar and restaurant before sunset, visit Santa Monica Pier, the Grove, Peterson Automotive Museum, see a concert at the Walt Disney Concert Hall, visit LACMA or Grammy Museum, visit Sofi Stadium, San Gabriel Valley for great Chinese food, Koreatown for KBBQ, and go see a Dodgers Game.

Who else deserves some credit and recognition?
My parents, Drs. Tei Fu and Oi-Lin Chen, started Sunrider, and they taught me and my siblings about Chinese culture, herbal products, and international business. They mentored me from my youth on all aspects of this business and allowed me to grow my independence in directing this business.

Website: https://us.sunrider.com/

Instagram: https://www.instagram.com/sunriderintl/

Linkedin: https://www.linkedin.com/company/sunrider-international

Facebook: https://www.facebook.com/sunrider/

Youtube: https://www.youtube.com/user/SunriderIntl

Image Credits
Personal and Corporate photos from recent events and own social media accounts.

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