We had the good fortune of connecting with Sybil Amuti and we’ve shared our conversation below.
Hi Sybil, how do you think about risk?
Risk-taking has played a huge role in the advancement of my career and personal brand. We’ve all heard the term “bet on yourself” and every time I take a huge risk I’m taking a big bet on myself knowing myself. When I left my cushy 6 figure career to develop in my entrepreneurial journey, the only thing I knew for sure was that God would provide a net and never let me fall completely to the ground. I might come close to the bottom, but I would never actually take on more than I would be able to bear. There have been plenty of moments where I wanted to say no to a big risk but I would oftentimes be reminded in my spirit of all of the sacrifices my ancestors have made so that I get to sit in the position that I’m in and believe big. Because of that, I refuse to quit on the next generation. It’s my job to leap so that they can soar.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The Great Girlfriends is a personal and professional development platform for women, supporting over 75,000 women each month through our weekly podcast, Facebook Community, and online events. Since 2015, The Great Girlfriends has been a safe space for women to learn, grow, connect, and be seen for who they really are. While there are plenty of online communities and podcasts, TGG continues to provide women with authentic, genuine, safe space to cultivate relationships that fuel every aspect of their life. We believe that every woman deserves the power of seeing herself at her highest potential and that is made evident through the relationship with yourself and then those whom you are gifted to do life with. The podcast was started with about $250 and a conversation. My business partner and I took all of our conversations, and put them on a show expecting NO ONE to listen! We hit the podcasting world at a time where the majority of voices were sterile white male voices and we were the polar opposite. Now, we’ve hit the top 100 on iTunes in the self-help and business category a number of times and continue to reach 178 US Markets and 100 countries each Wednesday. We’re also in the 6th year of our annual conference in NYC where we host about 300 women each year. We’ve partnered with over 25 major brands on events, speaking engagements, brand activations, and more, and have been featured in national media and recently recognized by Facebook for our FB Community of 21,000+ women. Women have found a home in our community and help to bring the name “The Great Girlfriends” to life. The business has not been easy. Because my business partner and I are both wives with children and other businesses, it’s been hard to balance the growth of this business while managing other roles. Initially, it was also hard to trust ourselves in an entirely new industry where we felt unfamiliar with the industry and oftentimes seen as an underdog because we are an independent podcast. We’ve learned to create a team of people who believe in the vision and want to see it actualized. We let our team bring their individual talents to the table to anchor the growth of the brand. Lastly, we balance our time between B2B and B2C relationships to ensure that we’re in consideration for new opportunities that may come our way from both ends. I want the world to believe in the power of supercharged relationships as a result of what they experience through The Great Girlfriends! My vision is to diversify our content portfolio through the acquisition of pre-existing podcasts that support our community, developing new television and digital content that amplifies the narrative of women doing better together and curating more products to help support women in cultivating supercharged friendships on a daily basis.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my bestie was visiting the area, I would start with In and Out, right near LAX to grab her welcome burger and then swing by Randy’s for a donut! Afterward, we would head to our hotel for the week (my besties are ballers, I’m staying with her!! LOL) and have a rooftop welcome drink at the Standard. We’d take a drive the next morning to Beverly Hills to have lunch at Crustaceans followed by a little nearby shopping. Then we’d go by Griffith Observatory or take a walk at Lake Hollywood. my besties love Runyon Canyon so we’d definitely hit the trail at some point, but only after we’ve taken a class with Angela Manuel Davis at AARMY. We also love to go to church together so we’d visit California Worship Center and eat at Roscoe’s afterward. If she’s got the energy for it, we will head to Venice Beach for some sun and simple beach fun, and then have dinner at Tramonto Bistro in Malibu. More than likely my bestie would want a ticket to the Ellen Show, so we’d try to take that in and then do a bit more shopping at Century City Mall. Oh and we must drive the hills, my besties love to drive the hills! Who else deserves some credit and recognition?
My shoutout might seem incredibly cliche, but I must shout out my great girlfriends. When I was at my lowest, feeling abandoned, overlooked, rejected, and insecure, God used my great girlfriends to remind me of who I am and what I am capable of. My great girlfriends have always loved me whether I’m high or low, and refuse to settle for average when they know I have huge potential. My great girlfriends have loved, laughed, cried, held secrets, disagreed, invested, packed my house, kept my children, and supported my family as if it were their own. They hold my dreams in their hearts and they leave me no reason to doubt the support of incredible women. The name of my brand was inspired by them and their influence, as they are not average girlfriends, they are GREAT GIrlfriends, which is supercharged friendship! Secondly, my great girlfriend in my head since I was a teen has been Oprah Winfrey. Oprah’s work through her 25 yr talk show reminded me to play my part as a human, a woman, and honor my spirit and the spirit of others. I hold her inspiration near and dear to my heart and I thank God that she was used in international media to set a blueprint for me and countless other women.
Rog Walker, Noemie Tshinanga