We had the good fortune of connecting with Tamarra + Katelyn and we’ve shared our conversation below.
Hi Tamarra + Katelyn, how do you think about risk?
Well, we think its safe to say that things do not always work out the way you think they will…
After years of running our two person Interior Design firm safely from Tamarra’s kitchen and plotting our next moves over coffee at her countertop, we decided to take a leap of faith and follow our dreams. We’ve always had a passion for finding treasures from around the world but never had the opportunity to curate and showcase our style to its full extent. When we began looking for a retail location, it was important to us to find a space that we could call our own so that we could create and develop our vision without boundaries. It took some time but summer of 2019, we signed our lease on Monte Vista Street in Highland Park and jumped straight into the full renovation and creation of what is now our design studio, home goods, and fabulous lifestyle retail store – Sayida. People say its all in the timing and little did we know ours could not have been worse! As renovations were coming to a completion, we were busy with client work and excitedly planning Sayida’s grand opening party. Meanwhile, the world was gearing up for a terrible surprise. Who could have ever guessed our little party would land on the exact same week as the global pandemic shutdown? No amount of planning could have prepared us for that but we are happy and lucky enough to say that we weathered the storm and our little shop is now fully open. Keep your calendar open for when we finally get to have our big party!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Interior designers gone rouge on the ultimate treasure hunt! Our little shop Sayida is the home of weird and wonderful pieces curated from around the world. Our signature style revels in a deep love of time, culture, people and place. We believe that a home comes to life when we work hand in hand with our clients to embrace their creative visions! From a large-scale remodel to a simple makeover, Sayida offers a wide range of design services including, selection of architectural details and finishes, collaborating with architects and builders, decorating a functional beautiful space with furniture, fabrics, accessories, and creating custom pieces tailor-made for any living space.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Where to start! There is so much variety in LA and amazing places to go and see but a one day itinerary would go something like this…
First stop – a big delicious breakfast at Gloria’s – They have the most amazing food in Highland Park, great service, and best of all its a family run business.
Followed by a bit of shopping in the neighborhood –
Luca smells amazing and has a fantastic selection of products that will make anyone feel fabulous. When on vacation its okay to spoil yourself! Plus, Charlie Roquette has a rack of great vintage clothes and accessories to in the back of the shop!
Prelude & Dawn- Has a unique mix of artisan crafts and treasures! It’s always fun to see whats new.
If our guest is looking for vintage home goods – we love to pop into The Luxe Lust Life or Revival (weekend only)
After all that shopping we feel a bit of nature is required. It’s easy to get lost in the beauty of The Huntington Botanical Gardens. Truly stunning and when you need a break they have a wonderful cafe that serves snacks and traditional English Tea for an afternoon pick me up!
By this point, we would imaging that our guest has worked up quite a thirst. There is nothing better than kicking back for an early dinner and a few happy hour cocktails at Salazar. We think its safe to say they have the best margaritas in town!
Last stop of the evening and a bit of a wind down from all the adventures would be to catch a movie downtown at the Roof Top Cinema Club DTLA. They always have a great selection of showings and its so much fun to see a movie on a rooftop!
Who else deserves some credit and recognition?
1. Rana Redfield – Founder/Owner of La Tropicana and all around inspiring woman! – From the moment we moved in next door Rana has been an amazing resource of knowledge and support. Whether its sharing contacts and advice on things she has learned over the years running her own small businesses, we really feel she has taken us under her wing and has become a true friend.
2. David Deluca – Founder/ Owner of LA Wine and Ham and Eggs Tavern
– Friend, business advisor, and wine therapist. David has always had our backs and keeps our fridge stocked with delicious wines for when we need a little extra help.
Madeline Tolle: Studio City Project/ Image of cream sofa with blue pillows Madeline Tolle: Studio City Project 2/ Image of office with blue chairs and yellow painting Madeline Tolle: Studio City Project 3/ Image of bedroom with yellow bedding Madeline Tolle: Studio City Project 4/ Image of bathroom vanity Michelle Pullman: Sayida TK/ Image of Tamarra and Katelyn in Sayida – Fluffing pillows Michelle Pullman: Image of 2 daybeds with pink tapestry in background Katelyn Risinger: Tamarra’s House – Image of Tamarra’s Living Room