We had the good fortune of connecting with Tatiana von Slomski and we’ve shared our conversation below.

Hi Tatiana, what was your thought process behind starting your own business?
I owe the beginning of all things Billie Bloom to a few dear girlfriends who saw something in me before the seed of Billie Bloom had ever been planted in my own head. Growing up with a mom who appreciated the arts and finer things, even if we could never afford them and whose idea of a good time was taking me to open houses instead of preschool, helped me develop a taste for design at an early age. Without realizing it, I took for granted that not everyone can visualize a space and pull elements together in their head to bring their vision to fruition. Then, as my friends began to hit a stage in life where they were purchasing their first homes and trying to decorate on their own, I became quite popular (unlike in high school)! All the sudden, I became the go-to friend for everything décor-related! The actual process of starting my own business began with a life coach who helped me find balance in the form of finding a creative outlet. I had been an extremely successful sales representative for 10 years and while the thrill of the sale made me feel alive, I was missing something. My coach showed me that I was already enjoying creating spaces for friends and family and myself without even recognizing I could monetize what I had been doing innately for years. I had heard the age old story of how so many creatives left corporate careers to venture out on their own and I always thought to myself, “Good for them but that’s not me. That’s too risky”. The security of a salary and health insurance was too nice and cozy to let go of. That’s when my best friend, Jackie, offered me my first paid design opportunity. She was 7 months pregnant and begged me to take complete control over the nursery, which she hadn’t even started yet! I had carte blanche over the entire project and for the first time in my life something made me feel more alive than sales ever had. Sales is like this incredible roller coaster. You work and work until your persistence, skills and plain old ingenuity get you to the top and then for a brief moment you get to throw your hands up and enjoy the few seconds of bliss before the sale is over. And then you begin the climb all over again. But this opportunity to do interior design and styling… this was a different high. As my vision came to life in that nursery I felt a spark that sales had never offered me before. I vividly remember flipping through hundreds of samples in the wallpaper store and thinking, “I never want this feeling to end”. This is when I dared to let myself dream… maybe I could really turn this passion hobby into something more. As my heart raced with the thought of making this a possibility, the name of my business popped into my head. “Billie Bloom.” Billie after my late father who passed when I was in high school. I credit him for my work ethic, my business sense and I knew his namesake had to be a part of what I was beginning to create. And where would I be without my mother, Susie, who taught me my love of gardening, my attention to detail and my appreciation of color. I added “Bloom” in her honor and Billie Bloom rolled off the tip of my tongue. And finally, I have to give credit to my dear friend, Vanessa, who fresh out of business school sat me down the summer before I started the business for real and said, “I am not leaving today until we make Billie Bloom official.” That day, we sat on the balcony of our family beach house in Laguna and I created an Instagram, bought a domain, began designing a business card, logo and email address. These may sound like simple details but to me at the time, it meant that there was no turning back and I had enough people who believed in talent. These three women held my hand, guided me down a path that I hadn’t ever thought was for me. They believed in me, which opened doors and helped me turn a hobby into an actual business! Prior to this, I was a corporate gal and I thought I always would be. Then as of January 2020, I was Tatiana, Interior Enthusiast of Billie Bloom and I can’t imagine ever looking back. Why did you pursue an artistic or creative career? As a successful sales rep, my entire career was all about chasing someone else’s carrot. I would see a goal, quota or specific client I wanted to win, and I would stop at nothing to be the best. While many people tend to burn out in sales, I realized after years of selling that I still truly loved my career yet I needed an outlet that would allow me to find lasting joy rather than that 30 second high that you achieve after someone finally says yes. I was fulfilled with the challenge, thrilled with the pay and yet I was still desired something more and that craving was fulfilled with Billie Bloom.

What should our readers know about your business?
Often, just seeing your space from a new perspective makes all the difference. Whether the client is looking for a refresh on a current look or hoping to revamp entirely, I bring the eye for design. The ultimate goal is to help the client transform their space no matter how big or small the project. I have cultivated a group of trusted partners. My team now includes an architect, painter(s), a go-to flooring guy and my electrician. I am the type of person who takes a leap of faith and goes for it! While starting a small business amidst a global pandemic might not have been ideal, it is all working out the way it’s supposed to. People are stuck at home, staring at empty walls and whether you’re ready for a remodel or just need a little refresh is situated or maybe it’s time to sell your home, Billie Bloom can provide the team, the design or the styling. I have taken my meticulous eye for detail and unparalleled level of enthusiasm for what I do and transitioned those skills from my successful sales career into this small business. In all honesty, the end goal is to always make sure the customer is thrilled with the outcome, enjoys the process and in the end, tells a friend!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Whenever dear friends visit LA for the first time, I always make a day out of visiting The Rose Bowl Flea Market. While I go for design inspo and the perfect must-have piece for a client, you don’t have to be a fan of decor or to enjoy the people watching and the LA sunshine! I am a regular at Laurel Hardware and their cocktail, The Gangster is my go-to. Always a sucker for a good LA sunset, stopping by The Griffith Observatory and taking in the view of the city at night is a real crowd pleaser. And if it just so happens to be the one day it rains in LA, nothing makes me happier than visiting The Getty or The Broad when the whole city slows down due to the weather. LA will always be home for me and I look forward to many more years of showing off my favorite places in the city to visiting friends and family! Who else deserves some credit and recognition?
Billie Bloom came to fruition with the help of a few women who truly believed in me from the start. I want to personally thank Corinne, Jackie and Vanessa for not only seeing my potential, but for pushing me out of my comfort zone and helping me realize that chasing my own carrot was the best decision of my life.

Website: www.billiebloom.com

Instagram: billiebloomhome

Facebook: https://www.facebook.com/billiebloomhome/

Image Credits
Charlotte Lea of @charlotteleaphotography

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