We had the good fortune of connecting with Terrece Lynn and we’ve shared our conversation below.
Hi Terrece, can you walk us through the thought-process of starting your business?
The thought process I used in starting my own business was to get involved within the entertainment business, which I had been working in since the age of 12, but to offer a more personalized approach when working with talent and t their families.
What should our readers know about your business?
My business is a Full-Service Talent Agency for all ages groups between 0-99. My journey to agency ownership and the love I have for the entertainment industry started for me at the age of 12, andcontinuedon-and-off well into my late 20’s. By that point I was married and had three children. As they got older, I knew I wanted to offer them the benefits of the foundation of the entertainment world, by offering building blocks like self-confidence and the ability to walk into a room and sell their skills and personality.
As the three of my children reached a certain point, and I saw how much they enjoyed and took in from working in the industry, I knew I wanted a much more active involvement again with the world they now were working in. After moving back to LA in 2004 to continue their growth, I experienced a lot of disappointment with taking my children to agency meetings. Not with every single agency we met with, but for the most part I did not feel like they were interested in really working with and for our family and developing a foundation of growth and helping them achieve the next level in their careers.
After a couple of months of this, I was encouraged by family members to start my own agency. I took that advice to heart, contacted one of the agents I was signed with in Minneapolis and asked her how she felt about opening a division of her agency out here in LA, and allow me to run it. After about 4 months of doing our homework, we were fortunate enough to open NXT Entertainment. For the next 5 years (2004-2009), we focused on working with some of the most talented and developmental talent that we could find. With the focus of getting to know each one of them on a personal and professional level, it helped us gain success with representation and bookings, by allowing us to effectively match them up to casting directors. We also had an open-door policy, allowing our talent to come to us and share their career goals and what direction they were most interested in heading. We never assumed or obligated our talent to anything they were not comfortable in doing.
Unfortunately, at the beginning of 2009, Dawn and I made the tough decision to close NXT due to the fact we both were going through a divorce. With me especially being a single mother of 3 children in the industry, I had to ensure first they were adjusting to our new family dynamic, and make sure that I had the time I needed to make their school and work commitments. However, by the end of 2009, I was refocused, energized and ready to jump right back into the business, and was blessed to be able to open The Wayne Agency.
Since then, I have continued the journey, and am very proud to say, not once have I changed my business model on how talent should be treated and represented in this business. As for the lessons I have learned along the way, most important is to never compromise your goals and objectives, and never allow or obligate the people you represent to place themselves in a situation they cannot be proud of just for the sake of booking a job. Learn to really hear and listen to your talent and develop a roadmap of sorts so you can offer them a plan regarding their representation, because it’s imperative they have someone on their team that cares. And most important, remember we work for them, and we are not successful unless we are providing honesty, communication, integrity and a lot of hard work.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I had a good friend visiting the LA area, I would definitely take them to the mountain area of Big Bear. We would spend our time visiting small country shops, eating great food, walking and hiking around the lake, and just enjoying the great outdoors.
Who else deserves some credit and recognition?
I would like to thank my three children for giving me the inspiration, support and encouragement to open and run my own agency. I would also like to recognize my husband for standing beside me through the journey that got us where we are today.