We had the good fortune of connecting with Tina Paredes and we’ve shared our conversation below.
Hi Tina, why did you pursue a creative career?
It was never a question for me whether or not I should pursue a creative career but rather what artistic discipline and industry to focus on. I started studying studio photography and got a job through school at a local newspaper photo lab which came with opportunities to shoot concerts and Lakers games. Eventually, I realized I was more interested in the shot composition than the technical aspects, so I moved into art direction and design. After working on marketing materials for companies in the music, gaming, and beauty industries, I discovered that I preferred variety in my work and what skills I use vs. being tied to the same thing day-to-day. This led to me becoming a freelancer and then starting my own business.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I work as a creative agency helping businesses bring their online presence to life through branding, web design and development. Doing this work feeds my passion for learning as well as helping clients uniquely tell their stories. From the start, I dive in and get to know as much as I can about them and their business so I can convey why they do what they do to the target audience.
However, the whole start-up process wasn’t easy. I pretty much had to learn business practices from a beginner level and join all the networking groups I could to connect with like-minded people on a similar journey as me. These connections are what keep me going. I’ve made great friends and clients through these groups – photographers, bakers, astrologers, event planners, etc.
That’s the exciting part about ShoutOut LA – people actively share their knowledge. By collaborating with small businesses, I found a way to employ my various skills to help others in the community.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am an LA history and architect enthusiast so my itinerary includes places that celebrate both of those: Clifton’s Cafeteria, the Hollywood Museum, Los Angeles theatre, and Natural History Museum. Since most of these spots are closed due to COVID, I’ve been exploring more outdoor spots, including urban hikes through Hollywoodland and Mulholland Dam, Hollywood Forever cemetery, and the Victorian mansions in Angeleno Heights. Some of my favorite LA tours include Esotouric and LA Conservancy. Extra shoutout to Grand Central Market and Farmers Market Los Angeles for the rich history tie-in and donut spots (The Donut Man and Bob’s Coffee & Doughnuts)! Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Freelancing Females California, Kitchen Table app, Quilt, and other small business, in-person networking groups that have given me the community and courage I needed to get started and keep going.