We had the good fortune of connecting with Tony Peralta and we’ve shared our conversation below.

Hi Tony, we’d love to hear more about how you thought about starting your own business?
The process with my business is it actually went from a hobby to a full scale business. When I started doing the Peralta Project in 2005, I was interested in screen printing and making art. I had a career as a designer and was looking to balance out my life and do something for myself.

Alright, so let’s move onto what keeps you busy professionally?
I call my work “Pop Arté.” My medium is screen printing, which I’ve been doing for over 15 years. Through my work, I highlight aspects of my Latino culture that most people don’t pay attention to. I like to say a generation of folks had to grow up in order for me to reach a level of success in my career. Being consistent is a way that I’ve manage to overcome the challenges. Even though there are days I feel like giving up, knowing that this is my purpose in life is what gives me the motivation because I have no other choice.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would start my day in my neighborhood of Uptown (Washington Heights/Inwood) and most likely get a Cafe con Leche and Tostada at a Dominican Bakery. We would then ride our bikes down the bike path that starts Uptown and we will ride all the way downtown, taking in the scenery of the city via the westside. Stop at the boat basin on 79st and grab a beer or two then continue riding to we hit Battery Park and hang out in the park there.

On another day, we would head to Williamsburg and eat some Fried Chicken and Waffles at Sweet Chick and Catch a movie at Night Hawk Cinema. The next day we would go to Bushwick and check out the Murals of the Bushwick Collective and hit up the beer garden in the area. On the last day we would stay in Manhattan, go to the Met, then to Central Park and lay up at the great lawn and end up eating at Jacobs Pickle.

Who else deserves some credit and recognition?
I’ve had a couple of mentors during my journey through the years. One of my earliest mentors is Joe Buck an amazing Artist and Graphic designer. Guka Evans, Pel, John Dues, these guys all are folks I looked up to and got advice from when I first started off in my career. Larry Wright is another person I would like to mention, Larry is a master printer who worked with Warhol and Rauschenberg. I’ve taken his screen printing class at the School of Visual Art and till this day his someone I share my work with to get is opinion.

Website: www.peraltaproject.com

Instagram: @peraltaprjct

Facebook: https://www.facebook.com/peraltaproject

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