We had the good fortune of connecting with Traci Adams and we’ve shared our conversation below.
Hi Traci, can you talk to us a bit about the social impact of your business?
What I have noticed in the 25 years that I have been in business is the impact that my mural art has on many levels, beginning with family/household and going all the way up to public art that is viewed by millions of people daily. The most interesting part is that the impact at each level is equally as important as the next. For example, when a client hires me to design and paint a mural in their first baby nursery, they are at an exciting positive shift in their lives, starting a family and evolving to a new level of their life journey. The mural I create not only sets the tone for this new family and this new little baby, these new parents; but it becomes a source of happiness, identity, imagination, inspiration for the child as he/she grows up in this room with my art on the walls. This, to me, is just as important as several hundred school children, staff and families that see my art on their school campuses where it brings them inspiration, sense of community and pride. Of equal importance are the murals I create in restaurants, and public spaces that millions of people come into contact with daily. I consistently get letters about how much these murals have made the viewer’s day in a positive way, given them something to dream about, to think about, to get lost in. Whether I create mural art for little a kid’s room, a corporate office, a local restaurant, a school, along a bike path…my heart and soul are in that work and that shines outward to evoke joy, spark conversation, bring smiles and warmth and radiate positivity. Creating art with such impact is a job that I can always be proud of.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I have been an artist my entire life. It is simple in my bones, in my DNA, in my soul. Life without creating is not a life at all for me. I began drawing at a very early age and started my own little greeting card business at the age of 9. I have been making my own cards and gifts since then. I always say that my ideas keep me up at night, there is no shortage of them! My first mural was for my cousin and I thought it was just for fun. But once people saw it, everyone I knew wanted one! Honestly, I never thought I would be a professional mural artist. I did murals as a fun way to express myself and earn a little money to help with college. After graduating from Art Center College of Design with a BFA in Illustration, I was doing freelance illustration work, but the mural opportunities were knocking at my door so frequently, that I decided to start a full time business. The Dream Painter Wall Murals was born. I think the most challenging part has been how to be in all places at once. I am only 1 person, so I can only paint one wall at a time. It can be challenging to schedule works in outdoor spaces due to weather, or with construction and grand-opening timing and also with logistics of how to reach a particular wall. For instance in a restaurant, the booths and tables may not be removable, so I need to figure out a way to work around them or over them. This is where my husband comes in. He’s a great problem solver. I am all about the art and he figures out how to build custom scaffolds for me and what equipment would work best for me to accomplish the mural I have in mind for the space. It’s a very good match. With the 2020 Covid-19 pandemic, it has been a time for me to grow and evolve as an artist. I have been finding unique mural opportunities now that people are rethinking their homes, their living spaces and home office spaces as well as businesses having to shift their focus. I have also gone back to my roots of sketching, freelance illustration, and I am currently illustrating a children’s book that will be out in 2021. I have also been designing t-shirts for my a side business I started called Mindful Purpose Shirts as a way for me to be able to give back as I donate to a cause I care about for every shirt sold. The good news is that creativity and artistic expression are never cancelled and the time that this pandemic has given me to really focus on expanding my artistic skills and horizons has allowed me to create some of my most amazing artwork to date!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When my friends and family come to visit, I do have a few go-to spots. Most of the time they want to visit my public murals, so we do end up eating at restaurants whose walls are adorned by my murals! My favorites are: Eggs N Things (Simi Valley, Ventura, Camarillo, Thousand Oaks, and Valencia). This place is simply the best for breakfast and each location has a unique mural, so we often make our way to all of them! And Fire Island Grill, in Simi Valley, is also a favorite. They have customizable and delicious bowls and salads with an island flair, very different than the typical casual dining local spots and everyone always wants to sit alongside my tropical wall mural! For me, the beach is also a must. California beaches are iconic and beautiful. My favorites are Point Dume in Malibu, Leo Carrillo State Beach, Terranea Resort on the Palos Verdes Peninsula and Treasure Island Park at the Montage, Laguna Beach. I am also a huge fan of museums. The Getty Villa, The Getty Center, The Norton Simon. I take everyone to Pasadena and Santa Barbara, my 2 favorite local cities. I like to find little restaurants and shops off the beaten path as well. There’s something wonderful about a quaint little cafe or a local mom and pop shop that I simply adore.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
One of my favorite sayings is “your tribe creates your vibe”. There are many people throughout the years whose support has lifted me up in ways I feel I could never show enough gratitude to. Here are just a few; 1) My husband, Andreas Adams and our son, Maverick, who is a talented creator of many things with an amazing intuition and insight that are always helpful. 2) My honorary mother, Deborah, who was an amazing artist, She was both my biggest fan and gave honest and sound advice. She passed away in 2018 and I strive to honor her in every piece of art that I create. 3) Gilda Foster, boss at my first job (which was as an artist in her gift store when I was 15-18 years old), she taught me how to run a business with positivity, kindness, and creativity. 4) My Uncle Bernie, whose art was hanging in my childhood home as was the inspiration for my art career. He is a very successful fine artist and advocate for the arts that I admire very much. 5) Kristen Castellano, who believes in my artwork and bringing it to young children in her preschool classes through our collaborative Art Week: art appreciation and techniques workshop, and 6) Clients such as Eggs N Things Restaurants, Fire Island Grill Restaurants, Sulphur Springs Union School District, Conejo Valley Union School District, Carden Conejo School, Bluestem Hotel, Torrance CA, and of course many more that continually showcase my mural art in their locations to help make a positive difference in the community.
Traci C. Adams The Dream Painter Wall Murals