We had the good fortune of connecting with Travis Ross and we’ve shared our conversation below.
Hi Travis, how do you think about risk?
Risk for me, equates to commitment. Usually when it’s time to take a risk in a project or career path, it’s also time to match the risk with unwavering commitment.Once I make a commitment, I’ve learned to stick to it – no matter what happens or what’s thrown my way. To me, that’s one of the juiciest and proudest moments of the journey. I’ve come to realize that sticking to or the lack of commitment can solidify or kill an idea whether it’s with my own path or others around me. Risk has always been a big part of my life and career. From making the decision to live out of my car and stay in Long Beach, to taking on a full tattoo apprenticeship and giving up my previous career as a touring musician, producing/hosting/shooting a pilot in Northern Ireland or bringing some of my most respected colleagues out to a a shopping event for our brand in the middle of the country and throwing one of the first ever tattoo pop-up shops. All these moments were not just risks, but became defining moments in the journey. If I would have listened to half of the voices in my head I would’ve backed away because I viewed the risk as a negative. But risks are an action, the positive or negative is the result and I truly feel I can be the biggest factor in that result. When the risk feels heaviest or too much, it’s always best to go back to the why and revisit why I chose to take the risk in the first place. Historically, risk has gotten a bad reputation, but it’s necessary and something we can shift our perception of.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I was very lucky to have grown up with an eclectic and open minded view of the world. Having lived in many different regions of the country I’ve pulled a lot of influence from different places. It’s helped define my style of tattooing, creating art and designing clothes. I enjoy many different styles of tattoo, just like I do music, art and fashion. I try to be as well rounded as possible even though I enjoy portraiture and realism the most. There were definitely challenges, some brought on by risk I didn’t calculate right or didn’t think through fully. I had a long history of self sabotaging myself and tended to allow opportunities to become long, drawn out processes. Quite a few lessons on the road, it’s like having a constant mirror of yourself and your habits. Doing it with little to no funds always made it interesting as well. Also learning the hard way about who and what you invest in business wise. That’s been a huge lesson as well. I’d like readers to know that with The Lost Cove, we are building a community of not only tattoo collectors or people wearing our apparel, we also want to help make an impact in our communities as well. We have really focused on making unique and comfortable clothing, and we are taking a much more hands on approach with production this year. I’m really excited to show people ideas I’ve had for a while as far as fashion goes. Tattooing as well.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
First stop for an out of towner is usually the beach, for some In ’N’ Out. But a bonfire with a grill at sunset at a State Beach is always a good time. Restaurants are endless but Sweet Chick and Gracias Madre come to mind. Sancho’s Tacos and Wingz 2 Go for something quick. An LAFC game is always a great experience as well. The fans and energy are insane. Any comedy club in LA is usually a good call, even on random nights we’ve had a blast. I think there is so much to experience in LA, one trip doesn’t quite do it justice. From the history to Griffith Park, Melrose, the westside has its own flavor as well. It has endless bars and restaurants to experience, I’m still finding new things to do every week.
Who else deserves some credit and recognition?
There are many people, both mentors and random encounters that have helped me get where I am today. Lanny Markasky is a phenomenal artist and teacher who I’ve had the pleasure to study under for just about a year now. He’s done wonders for my knowledge and confidence and has an incredible knack for teaching others. Thank you brother. My Lost Cove tattoo crew and interns have put so much trust into this young project and brand they are truly the fuel that keeps the engine running. We’ve built something really incredible. And my family, your patience in the past few years has been a life saver, your acceptance of who I am and the path I choose is a constant driver and reminder to keep going.
Instagram: @thelostcoveco @travisrosstattoo
Flawed Imagery, Nevermore Visuals, John Pelico, Alex Rinks/ Corbin Cox.
Picture with me: Wild The Coyote & Badd Wolf (our first guests).