We had the good fortune of connecting with True Justice Allah and we’ve shared our conversation below.
Hi True Justice, what is the most important factor behind your success?
That would HAVE to be consistency. When I decided that I wanted to be a DJ at 16 years old, there was a specific lane that appealed to me. At the time, I was not interested in being on the radio, doing parties or weddings. I wanted to BE Jam Master Jay! I wanted to be the person that rappers relied on for their live performances. Even though I have done ALL of the above, 32 years later I am known as one of the most exciting Show/Tour DJs in the Biz.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Well, I will say that having a career as a Tour DJ has been wonderful. However, the most fulfilling part has been the ability to actually put these tours together from idea to stage, ahem, MULTIPLE stages. Since I co-founded The Slap Frost Tour in 2014, it has become a highly anticipated annual event. The beauty of it all being totally independent and artist driven. In just six short years, we have been able to transition from a Regional outing( West Coast ) to Pre-Covid, National stages in 2020.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I know I am supposed to get real deep and descriptive but lets just do it like this best friend, this is what we are going to do when you touch down in The Bay Area this Summer:
Eat at Chef Smelly’s( WHEREVER He is ).
Shop at Mr. F.A.B.’s Dope Era and slide directly down the street and cop some Hiero gear at Oaklandish.
Hit a protest/rally with Equipto.
Check out a live performance by Kev Choice.
Ride bikes around Lake Merritt THEN walk around Lake Merritt.
Enjoy some Vegan Ice Cream at Mr. Dewie’s.
Check out ANY and EVERY Thing at Soundwave Studios.
Have a picnic at Stern Grove while Tower Of Power & Too $hort serenade us.
Disappear with a love interest at The Rose Garden.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a shout out to my Uncle, Carlton Tyrell Richard for having putting me on to the TECHNICAL ability to mix songs and DJ J-Cutt of A.P.G. for PERSONALLY inspiring me to become a DJ when he came to my High School in 1988 and tore the roof off!