We had the good fortune of connecting with Twinky Couture by LBtwink and we’ve shared our conversation below.
Hi Twinky Couture, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
Since I was younger I was always into wearing bandanas as accessories. One day I was out shopping and came across a bunch of really cool printed ones, since I would always wear them around my head I was super excited about getting a whole bunch of cool new designs.
One day I was on YouTube, and searching up different ways to wear bandanas, I came across this video showing them tying two together and wearing it almost as a cami-styled tank top. I started mixing and matching all the patterns and posting pictures of them on Instagram. My audience took interest in them pretty quickly and were asking me where I was getting these tops I was wearing.
Due to the size of the bandanas, wearing them as is was pretty tight, and one day started to hurt my organs, I ended up taking off the bracelet I had on that was made of heavy-duty chain, tying it to one of the tops, making the fit more comfortable, and hence sparking the entire staple item behind the Twinky Couture brand
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I like to think what sets me apart from other brands is that most pieces I make are one of one. You will never find any two pieces the same, maybe some similarities, but everything I make is 100% made and curated from hand. On top of that, I can promise you that my designs are unlike any you’ve seen before, which I think is my biggest selling point in the pieces I make. I am still fairly new to the fashion industry, I started my Twinky Couture back In December of 2020. Running a small business by yourself is definitely not the easiest thing, and every day Is a part of the learning process. I would say one of the biggest struggles I have faced is learning how to manage my time with the brand. Between collections, custom orders/commissions, and every aspect of customer service, production, while also posting weekly videos on YouTube, it can be a handful.
I like to think with passion comes a price, and my time has definitely suffered. As time goes on, rightfully so, I learn how to manage my time week by week, setting certain goals (whether dedicating x amount of time to customs, filling my depop shop, filming & editing videos) and sticking to them.
If there was one thing I would want the world to know about myself & my brand, it’s that literally chasing your dreams is possible. I take everything in life as a learning lesson, and one thing I’ve learned is chasing your passions is an evident path to success, although the road might be bumpy, hard work really does pay off, and one thing no one can take away from me is my drive to live a happy and fulfilling life, and I show that through my work 🙂
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I have lived in Long Beach since 2008, about 13-14 years. If you were to come here I would definitely suggest checking out some of these places
My Favorite places to chill out and relax:
– the bluff (super cute ocean views)
-El Dorado Park (favorite park in long beach)
– Signal Hill (360 views of Long Beach)
– The lighthouse
Favorite places to eat/drink:
– Ramen Hub ($1 sake bombs!!)
– Bars on Broadway (all gay af)
– Pine ave (bars on bars)
– Any restaurant in shoreline village (especially yard house during happy hour)
If you’re just looking for areas to explore, anything you can find in this city has a nice sense of community to it 🙂
Who else deserves some credit and recognition?
while shooting for my first collection I had a *somewhat* clear vision of how I wanted the shoot and launch video to go. I ended up asking my roommate Frances Rae & her boyfriend Cole to shoot in the first collection pieces with me! Frances and Cole not only helped me shoot the collection, but they helped me model the 15 pieces I had in the collection, the shoot was the day before launch day, and I was super overwhelmed from all the work I had been doing weeks on end to get this collection together.
By the time that we had finished shooting the collection, it was around 10-11 pm at night, and I was so exhausted from overloading myself with work my roommate (who is also a fellow content creator) offered to edit the lookbook for me.
She had stayed up editing my lookbook while I got to sleep before Launch day, when I had woken up and she had shown me the lookbook, it had not only exceeded everything I expected but it inspired my outlook for every future lookbook I have upcoming/will do in the future.
She had edit the lookbook in a style that I feel most accurately represented how I wanted the collection would be portrayed, and if it weren’t for her I probably would not have ever taken my lookbooks in the direction they have gone since then.
Frances and I have been roommates for a little over two years now, she is not only one of my besties but someone whom I look up to. I had met her through a mutual friend of mine, and when I was in my early stages of making YouTube videos she and I had gotten pretty close, and when I was going through a bit of a housing crisis when I was 19, she moved out to California and her and I signed a lease together.
I think she definitely deserves a shoutout and place in my story here, shes taught me a lot about this social media world and what being a creator in it is like, I really don’t think I would have learned so much about the online world early on if I had never met her! Love her
Collection reveal video here; https://www.youtube.com/watch?v=VSYQO4ZfQmI
Models: me (@LBtwink) Frances Rae (@ripmyoldaccount) Cole Young (@LB.cole & all pieces made by me!