We had the good fortune of connecting with Vanessa Chaidez and we’ve shared our conversation below.
Hi Vanessa, we’d love to hear more about how you thought about starting your own business?
A few summers ago, I was in between jobs and needed a way to make money until I found a job. I had been baking for a few years for family and friends, so I decided to take the leap of faith and publish my work on social media which slowly kickstarted my business.
Let’s talk shop? Tell us more about your career, what can you share with our community?
For over a decade now, I have been working in customer service in all sorts of fields. Every job I have had has allowed me to understand and strengthen my bond with customers. It has hardwired this need for my products to not only satisfy their cravings, but also bring more joy to their life. In customer service, I meet customers from all walks of life, some more difficult than others. I find great strength in learning through adversity and uncomfortable situations, which in turn has translated into my business transactions running more smoothly. I want my customers to easily process orders with me and receive delicious sweets at the same time to expedite that joy when they need it the most. My goal with my customers is for each one to find pleasure in every bite they take into my desserts!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am extremely lucky to have a supportive family and group of friends who for the past 7 years have continued to not only purchase sweets but also help promote my work through social media or word of mouth. Both of my parents in their own way have each supported me tremendously; my mom will help package treats or pull things out of the oven and my dad will share almost every Facebook post with his friends along with telling his Uber drivers that I make sweets. Every little mention, post, or physical action my friends and family have done thus far deserves a shoutout. I would not be here without the support.