We had the good fortune of connecting with Veronika Zamecnikova and we’ve shared our conversation below.
Hi Veronika, we’d love to hear more about how you thought about starting your own business?
One of my major goals in life was to be independent, start my own business. I was at the point where I realized I was no longer expanding on my skills as a graphic designer. I put together a strategy in place on how I would go from employee to business owner. I began to look for clients that aligned with my creative style and took on side projects in the evenings and weekends. I enjoy the feeling of winning new creative and business opportunities. With the number of side projects growing, I decided to take a leap of faith. Right before the Covid-19 pandemic began, I created my own business, Pill Creative Studio, focusing on branding and UX/UI design.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I believe in brand consistency. That’s why I started Pill Creative. We are a branding studio based in Los Angeles, serving clients globally. With a bold modern design approach, Pill Creative Studio has its own style. Our clients are mostly startups and some established companies that want to attract a younger crowd. We want to help companies develop their brand identity systems to keep everything consistent. Our goal is to stay true to ourselves. We attract clients who want to work with us based on our creative approach, rather than the clients looking for the lowest price. Passing some opportunities is difficult, but sometimes it’s a path to success. To have a successful client relationship, there should be an understanding between each party when it comes to design, process, and budget. The process runs smoothly when there is an understanding, delivering the client’s expectations. When I started my business, I got excited about every new opportunity, saying “yes” to every job. I was always working, including evenings and weekends, losing most of my personal life. I had to learn how to turn down opportunities and learn to delegate some work. I still do the majority of our creative work, but I began to involve a couple of tenured graphic designers to assist with some projects. This decision allowed me to focus on marketing and growing my client base. I also stopped working on the weekends and working on balancing my evenings.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
When my family or friends are visiting, we usually start with some LA restaurants and bars. I love to walk to local places in West Hollywood. I’m Czech, and we love beer, so Arts District with its breweries are usually on my schedule as well. Besides hanging out in the city, I never skip visiting beach areas, especially Malibu, where I have a couple of favorite restaurants with beautiful views. I’m always trying to find a balance between partying and beautiful California nature. That’s why I take everyone on a scenic drive on Highway 1. I think Big Sur is one of the magnificent places in whole America, and no one should miss it. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Thank you to my girlfriend Abby Bochelen for her support.
Other: Behance: https://www.behance.net/veronikazam