We had the good fortune of connecting with Victoria Adams and we’ve shared our conversation below.

Hi Victoria, can you walk us through the thought-process of starting your business?
I launched COCOLUXE BEAUTY in 2012 because I took notice of the numerous women of color struggling to find clean, eco-friendly yet highly pigmented lip products that match their skin tones.

There has always been a disparity when it comes to women of color in the beauty community. I noticed there weren’t many women of deeper complexion used in advertisements for most of the products that I purchased. This often led to questions of how my beauty fit into the industry. My goal is to provide a better buying experience for women of color by creating a brand that is not only inclusive but also luxurious. My brand is clean, eco-friendly and focuses on enhancing and highlighting one’s own natural beauty.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
About my business:

COCOLUXE BEAUTY is a clean, natural cosmetics line that offers a wide range of products including lipstick, lip gloss, blush, nail lacquer and eyeshadow. We specialize in products that are alluring, glamorous and enhance the natural beauty and symmetry of the face.

Our products contain rich pigments and textures that complement the skin’s natural beauty and one’s own unique style. Our products are free from harmful ingredients that can cause adverse reactions and negatively impact the skin. We value the health of our clients and their skin which is why we ensure our products only contain ingredients that are beneficial to the skin.

Im most proud of my recent
re-branding . I recently invested in a complete re-branding of my beauty brand and website . It was extremely important for me to not only sell luxiourious products and services but have a website that mimicked that as well . I want all of my customers to have a luxurious experience from shopping to receiving and using their products .

I started my business in 2012 , however I wasn’t able to re-brand until 2021 , with business there are always highs and lows but what has helped me it to set goals for my business. I have found that setting goals keeps you on track for success and goals serve as benchmarks to help you reach higher levels of success.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to thank my family and friends who have been supportive through the years. In addtion I would like to shoutout and recognize  my mother who always believed in my dreams and always went above and beyond to make sure I had the right tools necessary to achieve success rest in heaven mom . Im a firm believer that no one reaches success without the right foundation and a supportive circle comprised of family , friends and business besties.

Website: www.cl-beauty.com

Instagram: cocoluxe_beauty

Facebook: CoCo Luxe Beauty

Image Credits
LaKeela Smith , Photos by LaKeela

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.