We had the good fortune of connecting with Vivianna Kirby better known as thisyagirlVIV and we’ve shared our conversation below.

Hi Vivianna, looking back, what do you think was the most difficult decision you’ve had to make?
As much as I hate to admit it, the most challenging decision I’ve ever had to make was taking a chance on myself, like choosing myself first. For years, whether it was my time in the music industry as an artist manager or a caregiver for loved ones. Then at this particular stage in my life, being there for my students, most of my life and entire career ensured that other people had everything that they needed. I constantly neglected what I wanted to do or what I felt I needed to do to put others before myself. I’m not saying that I did not like or enjoy what I was doing; I just knew that my heart was pulling me in a more prioritized direction, and that was me.

Alright, so let’s move onto what keeps you busy professionally?
I guess I would consider myself a mix of a creative and business, maybe a creative business! But what sets me apart from others is my unconventional path to where I am today. I went from the music industry, having my own online magazine, touring with artists, to education, and now into the world of online radio, podcasting, running my business, and being an author.

Getting to where I am today was not easy, but worth it. If my time in the music industry did not teach me anything else, it taught me how to be resourceful, driven, and the definition of perseverance. I have always had to fight and move past the no’s, criticism, doubt, the laughter, and no support from those supposed to love me the most. Rejection after rejection, I had to continue to pursue what I wanted no matter what. I am where I am today because I know the struggle and learned how to use that to my advantage. I will use every resource possible, regardless of how big or small it is, to accomplish my goals. No matter the hurdle or barrier, by the grace of God, I can say that the belief in what I do, why I do it, and who I do it for makes it happen every time.

One of the most important lessons I learned and continue to learn is to do your research. Whether you are starting a business, blog, podcast, or whatever, do the research. Because trust me, you could alleviate many headaches and preventable mistakes had you done the necessary work. Another valuable lesson I have learned throughout my journey is that you are the key to your success. Meaning, first, if you do not believe in yourself or what you are doing, you will not be successful. You could have all the resources in the world, contacts, and knowledge, but if there is no belief, you will not grow and be stuck crying at every no or obstacle in your way. There are many more lessons, but one that sticks with me every day is to remember your why. Remembering your why gets you through some of the most difficult times in your life and career. Remembering your why fuels your drive, purpose, and your mindset to keep pushing.

I am the Creator, and Host of Vivi Does it Podcast, a business developed as a way for me and others to cope with the pandemic. A year prior, the thought of starting a new business while in my Master’s program did not seem like an ideal time. But when Covid came through like a wrecking ball times ten, I said, now is the time. I started an Anchor account and produced my first episode in March of 2020. I had various hiccups because I didn’t do the research, the experience, or the best equipment. However, I was living out a dream and having fun doing it! What I like about my podcast is that, at times, it is entertaining, informative, relatable, but most of all, transparency is the theme of every show. I pride myself on ensuring that you get the truth, whatever the topic or how uncomfortable it may be. Another cool thing about Vivi Does it Podcast is that we are now featured on an online radio station. After ten months of dedication and consistency, the station’s program director reached out, and in January of this year, we began a new journey. Very exciting! So, for a more intimate, quick reality check, if you will, catch Vivi Does it Podcast Fridays at 5 PM PST (we took a little break from Friday episodes, but Fridays with thisyagirlVIV resumes July 23rd) wherever you get your podcasts or directly at vividoesitpodcast.com. And for a full hour of entertainment and fun nonsense, catch our show on Saturdays at 6 PM PST exclusively on The Block 105 Radio Station at theblock105.com.

VDIP, as we like to call it, has become a brand of its own, and I am very proud of where we are and where we are going. We are in season two and are committed to doing more for the community. We have now started to feature music artists and their records while also beginning to do community events serving those who need it most. Giving back and doing our part in society is also a big part of our culture, so I cannot wait to really dive into philanthropic work. Having said that, we will be giving a $500 scholarship to a college student on August 9th. We are pretty stoked about that and looking forward to partnering with other organizations to provide more scholarships and needs in the future.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First of all, it is California, so the very first place we are heading is to the beach! If it’s not Point Dume Beach in Malibu, we would have to go to Torrance Beach facing the Pacific Palisades! It is one of the most peaceful and friendly places to visit. The simple access to get to the beach is everything! I am a Southern girl at heart, and so is my best friend, so we definitely have to take a visit to Pasadena Fish Market. They have the best, southern-tasting catfish that I have discovered in So-Cal. Their tarter sauce, the crispiness of the fish, and everything are spectacular!

Marina del Rey is also a fun and quaint place I would take my friend. The shops, experiences, weather, and culture are something that deserves mention. And then there’s Mama Shelter in Hollywood. My goodness, their shrimp macaroni and cheese is the absolute best, trust, the best! The rooftop vibes, great customer service, and views of Hollywood are a top favorite! And let’s not forget Mad Lab Coffee. They can make you anything that you want, and even make you something that tastes like alcohol but without! Lol, Gotta love it!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Yesssss! I have to shout out Jay Lawrence! He was the first person to give me my first opportunity in the music business. The lessons, some really tough lessons, mentorship, accountability, and more, and without him, I am not sure where I would be. I have a select group of friends that I can count on one hand, that throughout whatever business or initiative I am leading, they completely have my back. And a special shout out to a few of my former colleagues that pushed and encouraged me to pursue a career in broadcasting that has led me here today! I don’t want to be all over the place, but I cannot forget to acknowledge my grandmother. Had she not planted the seed that I could do anything in life, as long as God was first in my life or my mother, who was the biggest cheerleader anyone could ask for, I absolutely would not be who I am!

Website: vividoesitpodcast.com

Instagram: instagram.com/vividoesitpodcast

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.