We had the good fortune of connecting with Yeva Babayan and we’ve shared our conversation below.
Hi Yeva, what was your thought process behind starting your own business?
Creative individuals usually tend to struggle when working for other people as our vision is true vision drowned out by the corporate world. After many years of working with prominent creative studios and companies, such as Kelly Wearstler, Anastasia Beverly Hills, DL&Co as well as being the original illustrator for the Juicy Couture stores, creating original art that was installed into all their stores worldwide… I was able to harness the intricate and practical aspects of various industries, which include architecture, interior, furniture and product design. Starting my own business was a natural step in realizing my own creative vision without corporate filters. I know what I have to offer the world is truly unique, and people always want something new and original.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’ve been drawing and painting since I was a child, taking inspiration from many profound artists such as Gustav Klimt, Salvador Dali, and Rene Magritte. Surrealism was always the genre that fascinated me as it merged reality and fantasy so fluidly. As I advanced in my technique I developed my own style, incorporating surrealism, psychedelia and graphic elements in an organic manner. My art encompasses the passion I have for quantum physics, shamanism and tantric sex. In essence, I paint emotions, approaching the art of sex with respect and beauty instead of vulgarity, as it is the ultimate act of creation.
I developed my professional career as a designer parallel to being an artist. This was my advantage in the field of design, as many designers are not fine artists, and my ability to incorporate original hand created art with commercial design made me a valuable asset to the companies that hired me. This ability put me in demand in the design industry.
It may sound unrealistic to say that it was all fairly easy for me, but because I love what I do, it was. Any challenges I faced seemed effortless because if there was something I didn’t know how to do, I would learn it on the job. The most valuable lesson I learned is just when things seem impossible, remembering that anything is possible opens creative avenues that callange the status quoe. This is where the real creativity and problem solving comes into play.
What I’m most proud of is the art I create is multifaceted in its use. You can hang it as fine art, use it as textile to upholster furniture, create wallpapers to transform any space into a psychedelic experience, and the list goes on.
What I want to share with the world is organic art used commercially in a non cliché way, creating a world which the viewer can fully immerse themself in… like walking into a painting.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love Los Angeles because of it’s versatility, from forests to beaches to deserts galore. Our first stop would be DTLA because there is so much goodness packed into a tiny city. The amount of good food and art in Downtown is enough to keep us busy for the entire week, but one full day should cover all the incredible sushi, pasta, murals and hotels bars. Bestia is one of my favorite Italian restaurants, and Hama is my absolute go to for the most divine sushi in LA.
Joshua Tree would be a 2 day trip to enjoy uninterrupted views of the stars and galaxies, along with the unique installation art that is scattered all around.
No trip to LA would be complete without going to the beach, and I love Laguna as the water is so clean, and the amount of incredible art galleries and restaurants makes this beach the one I never get tired of visiting.
One hidden gem in LA that I love to visit is La Descarga, a speakeasy Cuban lounge/club where you can see some of the sexiest burlesque dancers strutting their stuff with live Cuban music. Everyone is there to dance with everyone else… no matter who you go there with, you will end up dancing with everyone.
Who else deserves some credit and recognition?
This is indeed a multilayered question as the rise to success in any field depends on who we surround ourselves with and how we take conscious steps to make the best of the opportunities we are presented with. My mother is the firsst person who provided me the freedom to pursue art as a means of living. The companies I was fortunate enough to work with that armed me with the experience, knowledge and tools that I now use to drive my own business successfully, and of course Salvador Dali is the artist that truly inspired me, both creatively and professionally, as he was one of the only successful artists that reaped the fruits of his labor while he was still alive.
All photos of me by Aleksandr Vardanyan