We had the good fortune of connecting with Yingka Chou and we’ve shared our conversation below.

Hi Yingka, what matters most to you?
I value hard work, being humble and kindness to others. All of these are important factors in a personal preference, but especially for my business and the events industry. I’ve found that the strongest relationships I have with others in this industry are those who have built their business with their own two hands, sleepless nights, and struggled. To be able to keep in mind that everyone has their own hardships and path to overcome means that when I’m coming to them for business, they’re not out to make a quick buck or exploit me but looking out for one another and building a relationship. These values also mean that if I’m in a bind or vice versa, we know who we can turn to for accountability and know that we have a safety net.

Alright, so let’s move onto what keeps you busy professionally?
I am fortunate my parents were not traditional/typical Asians (Tiger parents) who required me to academically excel and instead were about hard work and customer service. Both my parents were entrepreneurs which already gave me a glimpse as to what owning a business would be like. They encouraged both my sister and I to always try new skills and experiences before deciding if it was worth continuing or moving on to the next. My family comes from a more artistic/musical background. My father has a musical background and my mother, an artist and fashion designer. The creative side of my business is heavily influenced by my upbringing with music and art. After working in the marketing industry for some time, I realized I craved a personal interaction with people. I left my marketing careers and entered the floral production industry to then transition into the hotel/hospitality world. Each succession of career path ultimately led me to where I am today. Each of those experiences opened opportunities and reflection of the kind of service I wanted to provide to people. What I’ve learned throughout these last 10 years in owning my business and from work life experience in general, hard work DOES pay off. It’s a slow and steady process. Not knocking on those who were able to achieve success quickly, but fast success sometimes means burning bridges and missing details. I’ve also learned, no one is above anyone else. We all have different skills sets and experiences. By collaborating with different individuals, we can accomplish more.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Day 1: – Eat breakfast at a local mom and pop shop – Visit a botanical garden – Have a picnic in the gardens Day 2: – Brunch at a beachside restaurant – Visit Abbott Kinney and beachside boardwalk – Visit Getty Museum or Villa Day 3: – Brunch at home – Visit Griffith Observatory – Go for a hike nearby – Lunch at a hillside restaurant near Downtown or Hollywood Hills – Visit UCLA Campus and Brentwood area Day 4: – Breakfast at home – Visit Santa Barbara for the day Day 5: – Afternoon Tea in Beverly Hills (late morning time) – Dinner at n/Naka or Providence – Dress up and attend a musical concert (Hollywood Bowl, Disney Concert Hall or Dorothy Chandler Pavilion) Day 6: – Day trip to San Diego Day 7: – Visit Orange County (Newport Beach/Fashion Island) – Disneyland as an alternative or additional option

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are different people in my life that have definitely help shape where I am today: -Carla Domen – I met Carla when I first began baby steps into the events industry. Her path and mine were always intertwined for the last 15 years. This woman has pushed bounds and surpassed some of the most difficult personal and professional challenges I know. To be able to have this person in my life almost like a business partner and also close friend and watch both our successes grow and change can only be attributed to the likeness of our work ethic and personalities. – Jack from TMMPro – when my company started to take on larger productions and design related events, he and his team were pretty much my go to and always able to help me achieve the visions set out. At times, even suggested easier methods or options as not to complicate the process. – Jamie and Steven from Wen Floral – Even though my relationship with this husband and wife team was much later in my career, they are always supportive and offer to help even if it wasn’t their own event.

Website: www.master-plans.com
Instagram: https://www.instagram.com/masterplansevents/
Twitter: https://twitter.com/masterplansed
Facebook: https://www.facebook.com/MasterPlansEvents

Image Credits
Ether and Smith Miki and Sonja Photography Sposto Photography Lin and Jirsa Photography Jenny Smith and Co Photography

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.