Meet Zac Curhan

We had the good fortune of connecting with Zac Curhan and we’ve shared our conversation below.

Hi Zac, we’d love to hear more about how you thought about starting your own business?
It was driven by a combination of passion, opportunity, and a desire to make a meaningful impact. I wanted to create something that I loved and used and would also benefit and heal people from the inside out. Also, I identified a gap in the market for a healthier energy nutrition product tailored for the outdoor community. At the time, there wasn’t a convenient, nutritious energy source that provided both energy and hydration for extended outdoor activities like hiking, snowboarding, or climbing. Recognizing this need, I decided to create the product myself. This venture aligned perfectly with my skills and interests, allowing me to innovate and provide valuable solutions that genuinely help people. Additionally, the entrepreneurial spirit runs in my family; my grandfather inspired me from a young age to pursue my own business.

What should our readers know about your business?
Our mission is to use real ingredients to fuel everyday activities, promoting a healthier and more active lifestyle. Customers frequently tell us how our products have improved their stress levels, increased energy, and alleviated gut health issues. We love hearing stories of people hitting their personal records and how our products have healed them from the inside out. The whole nutrition market is crowded and what makes us unique is that we offer a wide range of affordable, high-quality products, that taste amazing and actually work! Our products include energy boosters, superfood powders, functional mushrooms, and hydration/ recovery formulas. Our brand ethos is that we stand for no hype, no artificial additives, and no pseudoscience—just natural, effective products backed by science to help everyone fuel their adventures wherever that might be.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
San Diego is an outdoor lover’s paradise with a focus on health and wellness! If a friend visits, we’re packing the day with non-stop adventures. We’ll start with a workout at my favorite rooftop gym overlooking the beach or take an epic hike with breathtaking views. Next, we’ll hit the waves and surf as much as we can, then recover with yoga and cold plunges. We’ll top it off by watching the sunset at the beach with a cold beer in one hand and fresh seafood tacos or burritos in the other. It’s the perfect blend of action and chill—San Diego style!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give a heartfelt shoutout to my parents for their unwavering support and unconditional love throughout my life. Additionally, I want to acknowledge everyone who has shaped me into who I am today. Life is full of adventures, and my journey has been enriched by those who have crossed my path and inspired me to become the best version of myself. Their influence has empowered me to inspire others, give back, and contribute to healing the world.

Website: www.truwild.com

Instagram: instagram.com/tru_wild

Twitter: twitter.com/tru_wild

Facebook: facebook.com/tru_wild

Youtube: https://www.youtube.com/@TRUWILD