We had the good fortune of connecting with Natacha Gaymer-Jones and we’ve shared our conversation below.

Hi Natacha, have there been any changes in how you think about work-life balance?
I used to always be about the word “hustle” in every area of my life because I thought it was the most productive thing for me and my personality type. Overtime I realized that the hustle mentality was actually not allowing me to worker smarter, but I found myself working harder and feeling really burnt out. As an example, when I was having trouble solving a problem, I would find myself checking email again, subconsciously hoping that a distraction pops up that prevents me from getting any real work done. Or I’ll open Instagram, and scroll mindlessly through the feed. After making these realizations after feeling really “burnt” out I realized that the hustle mentality is about knowing when it’s time to rest and when it’s time for work. Feeling refreshed when you start your day of work is way more productive then trying to push the needle. Balance comes with more awareness when you check-in with yourself more often.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
She is the Founder of SWOON, A digital agency located in Los Angeles & New Zealand. Her focus is on her clients, what they need, and what will bring them one more step closer to their overall goal. The mission of SWOON is to empower their clients with the tools and skills necessary to create a consistent and loyal client base. Natacha teaches businesses how to market themselves properly on the internet. With Natacha’s expertise, clients can achieve a consistent return on their investment they have been seeking. ✓ Natacha learned her specialties of digital marketing, website design, app development, seo and other growth marketing techniques from being mentored and taught from industry leaders from all over the globe. ✓ Natacha’s portfolio includes many heavy-hitters: Ford, GM, Beats by Dre, Nike, Coachella Music Festival, Pepsi, BMW, Intuit, Honda, Volvo, Fox, Mattel, and Sony among them.

 Natacha is well-versed in: ✓ Branding & Identity ✓ Website Design & Website Development ✓ E-Commerce ✓ iPhone & Android App Development ✓ Social Media Marketing ✓ SEO ✓ PPC ✓ Google ✓ Google Analytics ✓ Google Adwords ✓ Google Adsense ✓ Press Releases ✓ Online Advertising ✓ Email List Building ✓ Keyword Research ✓ Organic Reach ✓ Conversion Optimization

Any great local spots you’d like to shoutout?
Sushi – Niko Niko is West Hollywood –https://www.nikosushiweho.com/ (best place for a happy hour roll and cocktail with a co-worker or friend) Indian – The Indian Kitchen – https://theindiankitchenca.com/ – their Tikka Masala is amazing and they always remember your name!

Who else deserves some credit and recognition?
I’d like to dedicate this shoutout to my fellow co-founder of Swoon Media, Matt White. I have been working with Matt for almost 10 years now and he constantly inspires me to learn how to be patient and understand different ways to solving problems. Thanks Matt! https://www.linkedin.com/in/matthewlwhite/

Website: https://www.swoon.ai
Instagram: https://www.instagram.com/ngjdontcare/
Linkedin: https://www.linkedin.com/in/natachagj/
Facebook: https://www.facebook.com/NatachaGaymerJones/

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