We had the good fortune of connecting with Rhasaan Sherrill and we’ve shared our conversation below.
Hi Rhasaan, what was your thought process behind starting your own business?
I actually stumbled upon my business idea while in school. I was pursuing a Masters in Dance at California State University, Northridge (C.S.U.N) and had to designate a thesis topic while in my research methods class. Being an avid follower and participant of hip-hop dance, I noticed there was a lack for formal training in this area. Other genres of dance such as ballet, jazz, and modern had a plethora of technical training resources in the form of instruction and curriculum, but this was not true for hip-hop dance. I thought it would be a great ideal to offer such curriculum to students, especially those that resembled the originators of this sub-culuture called hip-hop. I coupled this idea with the National Core Arts Dance Standards to create a standards-based, hip-hop dance program that promotes the preservation of hip-hop dance through education.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I believe what sets me apart from others is my deep desire to spark creativity is my students. The majority of my clients book BBDA for after school extracurricular activity. Most people think of ASE as glorified baby sitting but I think of it as a way to extend learning moments under the guise of fun. I have heard of the term edutainment used to describe this. There are many wonderful ASE programs that simply create routines for children to learn over a course of 5-10 weeks conclude with a performance. Don’t get me wrong, these programs are important and keep our children moving in a era ruled by sedentary activity. Beat Box however, strives to implement 21st century skills such as creating, collaborating, communication, and critical thinking so that this generation can become innovative thinkers in this ever changing world.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well this is a tough one because I just moved to the San Francisco Bay Area and have not been able to explore the city. as much as I would like due to the pandemic. I would suggest the well known spots such as the Golden Gate Bridge and to visit some of the trendy spots in Oakland. We could actually explore the city together! I would also suggest going to Napa Valley and doing a wine tour!
Who else deserves some credit and recognition?
I’d like to shout out my college professor and mentor Dr. Sweeting for taking the time to really help me build a solid curriculum. She is an expert of curriculum development and was so patient with me during my process. I would also like to shout out Marcell Jones who made the connection for me to book my first school, Carlos Santana Arts Academy! Word of mouth is a powerful resource!
Youtube: Beat Box Dance Academy