We had the good fortune of connecting with Tamra Johnson and we’ve shared our conversation below.
Hi Tamra, can you walk us through the thought-process of starting your business?
Initially, when I left working for a big corporation after almost a decade to start my own business, it was my desire to have more control over how I was spending my time and to be able to work directly on problems I cared a lot about. I knew I wanted to create more professional opportunities for mid-career women that are highly accomplished and need more flexibility than a typical full time job presents. I wasn’t totally sure how I was going to go about doing that. In the over 9 years since I identified that as the problem I wanted to work on, the how I am going about it has evolved. And in creating and building one business, you end up learning about additional opportunities and problems to solve. For me, that has now meant starting multiple businesses, including a B2B software company to manage your liquid workforce (Liquid), a project-based business consulting company (FlexTeam), and an early stage investment company focused on female founders (79 Studios).
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My company Liquid is solving problems and issues that we saw businesses having while we were growing and running FlexTeam, our project-based business consulting firm. An important lesson in building a company is to just start doing something in the area you are interested in, and then look for the challenges that you have an idea of how to solve. You can pretty quickly become an expert on how to make the future just by being in the game. The thing that sets me apart personally is a drive to put my head down and just get things done, while remaining cognizant of the big picture and what you have to do in order to move a team forward. You have to be able to put yourself in others shoes and learn how to work through others and grow a team/business.
Any great local spots you’d like to shoutout?
I’ve lived in Venice since 2004, so I would first take you around my immediate neighborhood. – a walk along the Venice canals early in the morning or late in the evening – a run on the Venice pier and along the bike path up and down the length of Venice – take in a sunset from the beach or a rooftop deck – bike ride on the bike path for as long as you can go Favorite food in the immediate area: – Hinano for burgers – Cow’s End (cash only) for whatever coffee, tea or smoothie you prefer – Moto Azabu Sushi – La Cabana for Mexican With a bit more time to drive around LA, I would go to a Dodgers game and a concert (so many great venues, from tiny to large). And a drive up the coast to Malibu Seafood is always a good way to kick off a Sunday.
Who else deserves some credit and recognition?
My husband has always encouraged me and provided support in whatever way was needed in my professional life. Before I left a normal full time job, he was supportive of me getting two masters degrees at night & on the weekend. As I was finishing that five year period, I started my first company. He never questions my decisions, is understanding when I take the laptop back out at night to get more work done, and is a real partner in raising our two boys so that I can keep the things I care about moving forward.
Website: www.poweredbyliquid.com, www.flexteam.com
Instagram: @poweredbyliquid, @flexteamco, @tamrajohnson
Linkedin: /Liquid (powerebyliquid.com), /flexteam, /tamrajohnson
Twitter: @poweredbyliquid, @flexteamco, @tamrajohnson
Facebook: @powerebyliquid, @flexteamco, Tamra Haby Johnson