Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Kristina Urribarres | Beauty and Fashion Vlogger & Dance Fitness Instructor

My first social media platform was YouTube. I began posting makeup tutorials and fashion try-on hauls with no prior experience of filming or editing, before YouTube was monetizable. I simply enjoyed the process. I liked that I could post videos and reach people all over the world, interact with them in the comments and find out the kind of content they like. I was inspired by other makeup vloggers on YouTube that I enjoyed watching (Michelle Phan, Blair Fowler and Fleur De La Force). I did not have an exact strategy. I thought, “if others could do this, why can’t I?” and simply went for it, learning how to edit and post along the way. Just got for it! Don’t wait. Read more>>

Alexandra Baerg | Business Owner & Dog Mom

Bella used to be an all black dog, she’s pretty white especially in the face now that she’s 14, and I felt like she needed some really fun, bright, happy accessories that showed off her personality. I went to the big chain pet stores and didn’t find anything I liked. All the accessories were drab in color and only came in a couple designs. I decided being a crafty and artistic person that I would figure out how to make her accessories. Read more>>

Jordan Mansour | Artist & Founder

The idea came to me a couple of months after my wife decided it was best for her to leave her career to be home with our 2 year old daughter. We found out our daughter had some behavioral delays in her development and my wife’s mom-guilt kicked in big time. She was successful in her line of work, but her commute was 2 hours each way, so she wasn’t seeing the kids much (we have two) and began to fall into despair about that. Once she left her career though, happiness increased overall, but our reduced income subsequently increased my stress, especially because we live in a high cost of living area. Read more>>

Paul Johnson | Author, Coach and Philanthropist

My business, Bracketville Books, encompasses who I am as a person. My life usually revolves around three things—art, literature and basketball. Since these are major components in my life, I was able to put them all in a pot and come up with a non-profit organization that has produced a string of children’s books, community initiatives and virtual homework help programs. In just our second year of operation, we have expanded from Staten Island into Brooklyn and The Bronx. We expect to cover all five borough and New Jersey by 2023. Read more>>