We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Mitchell Gonzales | 2D Animator

A principle I follow pretty strictly is never being complacent with my own position in life. I can always be a better artist, and I can always find myself in a more stable position. If I can’t hold myself to something as simple as that, then I probably have no more growing to do, or I’ve just outright given up. That’s a scary thought. Read more>>

Derrick Werlé | Composer & Orchestrator

Integrity and Honesty. I believe those principles are the most important to me because in Hollywood, very often people only look out for their own interests and do not care about anyone or anything else. They want to achieve by all means even actively putting others down. I have seen it first hand and it really does not correspond to who I am. Read more>>

Divé Assad | Actor and Model

Consistency. I have learned through the years that consistency and hard work beat talent. You have to be good at what your do, of course, but it’s the constant hustle that will keep you in the game and make you go from “good” to great. Read more>>