We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Tiffany Wu | Producer, Narrative & Visual Effects

Integrity forms the foundation of trust, honesty, and ethical behavior. It means staying true to one’s values, being honest even when it’s difficult, and consistently adhering to moral and ethical principles. Integrity is vital in building strong relationships, whether personal or professional, as it establishes credibility and reliability. When someone demonstrates integrity, it fosters respect and creates a sense of dependability. Read more>>

Blair Woods | Recording Artist and Songwriter

It’s the age-old, do unto others as you would want done to you. I know it’s cheesy, but there’s a lot to say about the person in the room that makes you feel comfortable, and welcome. The way you go about treating everyone, doing your best to make everyone feel special and like they have a place in the room is so important. Read more>>

Paige Leigh Thom | CoFounder & Lead Planner

The core of our business is to provide exceptional service to our couples leading up to and on one of the biggest days of their life. Profit, personal business goals, stressors will never take precedent over fulfilling their dream day. We started this business because I had a true and deep desire to be apart of such a happy, love filled day. We always come back to that and remember at the end of the day it’s not about us, it’s always about the couple. Read more>>

Ariel Mariano | Singer/Song Writer

A principle that matters to me is “Embracing Failure”. This matters most to me because I’ve accepted that I am only human and will always fail. However, my failures do not define who I am; they mold and make me better than I have been. I have grown and learned to use my downfalls as building blocks to strengthen and excel me. Read more>>

Bochun Cheng | Photographer & Founder of media company

In Chinese, we often hear that business cannot thrive without deceit, giving the impression that being cunning and calculating is a necessity for entrepreneurs. However, due to my family background, I have witnessed my father, a businessman, gradually expanding his company solely through integrity. Observing this has strengthened my belief that honesty and integrity can build lasting relationships with customers and friends. Read more>>

Katherine Cheadle | Psychotherapist turned Pleasure and Intimacy Coach

I’ve been asking myself over and over again recently, “is this an authentic scream from my soul?” And I’ve been trying to do things in my professional and personal life that are in alignment with my deepest purpose. Recently, this includes writing poetry, embracing pleasure, and supporting clients with their emotional, relational, and erotic lives! Read more>>