We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Jacob Jang | Jacob Jang | Jewelry Specialist and Marketing Student

The most important values to me are people and relationships. Reflecting on my past, I realize that my most significant moments were shaped by the people in my life and the relationships we shared. Read more>>

Adam Wes | Spiritual Teacher and Mathematical Artist

Being a true expression of who you really are. The point of business, along the Spiritual path, is to be a true expression of who you really want to be, and be that in service to others making the world a better place. Read more>>

Arianna India | Student & Lifestyle Content Creator

Honesty. Whether I’m promoting a product, replying to comments, or speaking to a friend I always value honesty above all else. I would rather turn down a $5,000 brand deal than lie to my friends and followers about a product that could cause unknown damage. Read more>>

Pablo Íñigo Argüelles | Writer & Photographer

I believe that being just a good person in the art world, is totally undervalued. No creative process should be above a friendship or any personal relationship. No photograph, no painting, no script is worth more than human relationships. Read more>>

EnJunaya Canton

This is really a hard question to answer as their are many values and principles that matter most to me. Including Health and Wellness, Personal Development, Family and Social Connections, Community Empowerment and Entrepreneurship. Read more>>

FOUNDRY LA

We are a very human-oriented company, so empathy is at the core of how we function as a creative agency. Design is intrinsically about empathy. And whether our team is creating a tiny thumbnail or a massive billboard, we try to put ourselves in the shoes of the viewer to understand how they will feel about our designs when they encounter them. Read more>>