What They Know and We Don’t

We asked insiders and experts from various industries to tell us something they think outsiders are unaware of and we’ve shared a few of those responses below.

I wanted to be a screenwriter my whole adult life and even in high school. It seemed like movies had the power to say anything and do it in an extremely compelling way. People outside of the industry do not know how many talented people struggle for years to make the art we create. The resources to say what one wants to say have been extremely limited to a certain number of filmmakers. Read more>>

The biggest aspect of content creation that people might not be aware of is the constant mental energy it takes. As Home DIY & Design content creators, it requires a lot of effort to come up with and execute new ideas for our home renovation. Not only do we need to film ourselves working on new projects, but there is a pretty significant lifestyle change that takes place when your home is on camera all the time. Read more>>

One of the main objectives of our brand (Xti’ Artisan) is to be able to promote handmade garments and home-deco made in Oaxaca, Mexico, as well as in other regions. Each piece has a personal story and a part of the life of the artisan who makes it with love and care. Therefore, we consider ourselves a bridge between Mexican artisan families and people from Southern California who are not only looking for a special ware, but also to connect with their roots and culture. Read more>>

The most important factor behind our success is making sure that our messaging is digestible, relatable, and especially DOABLE for the everyday person. The topic of climate change can easily get overwhelming, and rightfully so! It’s tempting to try to shame others into action, especially when the stakes of the climate crisis are so high, but we know that this doesn’t work very well. We at ZeroWaste4LA understand that although we have deep knowledge on these issues as well as accessible solutions are, everyday folks may not and it’s genuinely not their fault. It’s not our job to call them out on mistakes that they’re most likely making inadvertently, but rather to call them in! Read more>>

Much of the legal field is dominated by seasoned practitioners who have spent decades adhering to traditional practices, operating in a world that no longer matches the needs of today’s litigants. Take the issue of access to justice, for example, which is at the heart of what our company strives to address. Many individuals mistakenly believe that if they can’t afford an attorney, one will be provided for them—thanks in large part to the pervasive representation of the ‘Miranda Rights’ in pop culture. However, this right only applies in criminal cases, where public defenders step in to represent low- and middle-income defendants. For those involved in family or civil lawsuits, you’re left to navigate the complex legal system on your own if you can’t afford to hire an attorney. This has resulted in millions of self-representing litigants (SRLs) struggling to navigate family and civil courts each year, an issue that is exacerbated by private practices’ steadfast rejection of change. Read more>>
Question: What was your thought process behind starting your own business? Answer: My career started humbly at a regional FM radio station where, despite having no experience, I was determined to become a journalist. I volunteered for unpaid work and eventually gained responsibility for writing ads and sponsorship scripts. This experience propelled me into a successful advertising role, and soon I became the youngest advertising director in the region, eventually co-owning a media company that included radio, TV, and newspapers. With a passion for the event industry, I moved into event marketing, organizing major shows and brand presentations. This decision to work for myself was pivotal and led to a 25+ year career across international markets. Read more>>
