In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Megan DiVincenzo | CEO of The Sis Kiss, Inc.

The value that means the most to me is to be unapologetically authentic! I say this because everyone is so concerned what everyone thinks….especially in this age of social media. Everyone is always watching, judging, forming opinions of you, your business, your family. And I feel as though everyone slaps a filter on their life to make the viewers feel more comfortable. But I have zero interest in doing that. I am happiest when I a Unapologetically myself….and my circle appreciates it and knows they are getting ME in every comment, story, podcast, event! You will never make everyone happy…so why not just make YOURSELF happy and the loyal ones will follow! My business has grown and I believe a lot of it is because my customers and followers know they will get true Megan in every step! Read more>>

Lisa Mastela, MPH, RD | Founder + CEO of Bumpin Blends

As a founder, CEO, and a mom, the idea of balance in my life is always top of mind. It’s so easy to get caught up in work and lose sight of what really matters – what mark you’re really going to leave on the world and on the people in your life. Balancing my life in a way that makes me feel happy, confident, and fulfilled matters more to me than anything. Sometimes this looks like slowing down the growth of my company so that I can work less while my son is an infant, sometimes it means saying no to a meeting so that I can go to to that yoga class, and sometimes it looks like staying up an extra hour to make that new business deal perfect. Read more>>

Rick Hierro | Podcaster, Producer and Writer

For me it’s three things: 1. Work hard, 2. Keep an open mind and 3. have fun.
I believe that when you are creating and having fun, it make the process more enjoyable. Working hard will always keep you focused and get you closer to your goals. Keeping an open mind will enable you to listen and learn from feedback, and also keeps your creativity going. Read more>>

Cris Saur | Filmmaker

Living in harmony with all living things are the most important thing for me. Read more>>