In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Jorgen Makena | Actor & Dancer

I believe character is more important than reputation. I have always tried my hardest to be true to myself in both my work and my life. It’s all personal when you’re a creative. I hope my reputation is built off of people knowing my character, hopefully enjoying it, and want to work it that again and again. I thrive off of working with people who stand for something and offer that into their work and the world. Read more>>

Ken Christianson | Artist

The value that matters most to me is quality. When we look back on the things we’ve made, as artists, there should be a minimum of regret. The pieces I’ve written or projects I’ve created that I’m least thrilled about are usually those I’ve cut a corner here or there. This can be seductive for artists early in their careers, since emphasis is usually placed on quantity over quality. I believe it’s important to always create the best work possible, no matter the client or job. Clearly, loving what you do makes this so much easier, and so the first step is really answering some fundamental questions about why you’re creating or what you’re creating in the first place. The word “content” has done a real number on the concept of quality. I personally don’t believe hustle culture has done any favors to the concept of quality, either. “Content” and “hustle” are money-driven concepts that have little to do with quality, and, quite frankly, real artistry. Read more>>

Ellen Winter | Composer, Performer & Teaching Artist

PLAY. Play play play all the way. I will shout PLAY from the rooftops. I will make breakfast a game. I will douse myself in glitter and leap about my living room like a fool before penning a non-fiction essay – not instead of, but before – because I truly believe *play* is what inspires the deepest creative joy. Play liberates us to approach ourselves and our creativity with wonder. It levels the field so that we may embrace fellow makers as teammates rather than opponents or competitors. It allows us to view collaborators as co-conspirators in an extravagant game of pretend. Play informs how we commune with one another, how we make with one another, how we enjoy ourselves and share that with each other. Play also lowers the stakes. At the end of the day, regardless of what art we are making or how we are making it, we’re just a bunch of critters trying to make sense of it all. Read more>>

Kevin Patel | International Intuitive Energy Healer

What I value the most in my business is the fact that I am 💯 percent real and authentic with everything I put out and share with my clients. We live in a world where everyone is trying to be someone other than themselves in order to be liked and successful. I believe people resonate more with authenticity and someone who is honest and open. Read more>>