We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Alex Wakim | Composer

A genuine desire for connection is one value that matters a ton to me. That’s what excites me most about working on films, is that a huge point of the project/process is to connect with an audience: and my role in that, connecting to that audience’s subconscious via the director’s vision, is invigorating. I think connection and empathy is what can save us from the common temptations that plague the industry. Empathy is another value that is incredibly important to me. Read more>>

Jet Wang | Gong Art Gallery Director & Founder

Personal values are the direction and behavioral guidelines for a person’s development. They not only provide belief support for my life but also help me overcome all kinds of difficulties and obstacles in my life, thereby enabling me to discover and ultimately achieve my personal life goals. Values are like a map of life: they help us overcome the many difficulties and obstacles in life so that we can achieve whatever goals we want to achieve. Acting under the guidance of values is the solution. Read more>>

Yotam Ishay | Composer & Pianist

Consistency. Mainly with 2 things: Practice and development When you practice and develop in your craft and anything that is relevant to it you are also increasing the value of your stock. As a musician, and especially a performing one, each opportunity you might be getting from an acquaintance or someone in your network could lead to other opportunities if you are performing as best as you possibly can. Read more>>

Rebecca Dolber | Owner

The value I’m most concerned with is authenticity, for both myself and those who work with me. I learned pretty quickly that working for others required a manipulation of who I really was; a contortion of my truest self. At first, I thought this was just me–that I was somehow different and didn’t fit in. But what I’ve come to realize is that the system is actually built to do this to you, and if I wanted to “walk my talk”, I needed to work for myself or change the system. Ideally, both. Read more>>

Anthony Jimenez | Music Producer

My determination to continually believe in myself and where I want my passion to take me is what drives me forward when it comes to creating my music. Read more>>

Katie flynn | photographer, filmmaker, mother, philanthropy

I think a principle I try to live by is connecting with vulnerability. It’s really served me as a parent, friend, and artist. I’m very curious and open by nature, probably to a fault. In my art, my photography and films, I strive to capture authenticity, accidental moments, vulnerability. I’ve always been interested in storytelling, but it’s really taken shape for me as a photographer. I became a photographer after I became a parent and most of my early work is of my kids. Read more>>

Olivia Knox | Artist, songwriter and singer

I think as an artist it is most valuable to know who you are before you present yourself to the world. I believe if you know your value and worth as a person first, then anyone or anything that tries to degrade your creativity or work won’t effect you personally. This is something my Mom taught me when I was very young. When I first started getting into music I was constantly worried about what everyone else thought of me. I was worried I would disappoint someone, I was looking for other peoples validation of my own work. Read more>>

Dj LIV | DJ & Entertainment Curator

I felt that it was important to highlight a value that I hold very close to my existence. The value that I connect with deeply would have to be integrity. I chose integrity because I believe it is a building block for success when trying to develop a business or brand. Blessings are cultivated through connections. This is why it is so important to navigate your creative world with a level of self-awareness that people are drawn to. I’ve always had a passion for music but fell in love with DJing during my sophomore year of college at Kent State University. Read more>>