We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Hai Dinho | Entrepreneur

Values and principles are the most important factors that I take very seriously. I value one’s loyalty the highest no matter if it’s business, friends or family. I feel like loyalty is something very rare to find in this time and age and once I see someone that possess this trait I tend to keep them very close. Read more>>

Nathania Zaini | Stop motion Animator, Fabricator, and Creator

What matters most to me is friendship. Friendship with parents, siblings, and friends. I have worked in different fields and have lived in few different countries in my life. In those times, I faced difficult times, being away from my family, or experiencing struggles, or success. With them by your side in your rock bottom moments, I look back to every memory I hold dearly, even when it’s not a good memory. Read more>>

Alexandra Silber | Actor, Singer, Author

The principle that guides my artistry (and life, too, of course) is the concept of SERVICE. As a human being, I am always asking how I can serve my fellow humans and communities. But as an actor I align myself with the thought that I am in a service industry– and the person I serve above all others is certainly not my own ego, and you might be surprised to know it is not primarily the audience or even my fellow creators. The person I serve is the character I am playing. They “need” me to live, speak, breathe, and pursue their objectives. It is my responsibility (and honor) to serve their story and in doing so I hope to serve everyone else. Read more>>

Justin Moodie | Screenwriter & Filmmaker

Without a question kindness. It was reiterated to me recently watching the film “Everything, Everywhere All at Once” — kindness is an absolute superpower and the principle to deal with others within the realm of kindness is underrated. There seems to be a resurgence of wanting to just be rough and tumble, wanting to ensure that you “get your own” and I respect that in a sense, but what gets lost within that I’m finding more and more is people tend to lose their humanity. Read more>>