We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Rick Frausto | Artist and Activist

Highlighting the intersection between climate crisis and social justice. Marginalized communities, minorities, and those with disadvantages in life are most impacted by the effects of climate change, while those who hold the most power to create sustainable change (the corporations) are draining and commodifying our natural resources. In the process, they’re producing the most pollution/highest carbon footprint through the processing and marketing of those resources. Read more>>

Vivian Chen | Industrial Designer

Design to me is thoughts put into action. As simple as it sounds, crafting a well designed product with a holistic experience takes an incredible amount of thoughts—from market and user research, to endless amount of sketching until the perfect solution is found, and executing the sketch and bringing it into a manufacturable product. Being able to always keep the process in mind and think through all its states is crucial to the result of the design. Read more>>

Andrea Camacho | Designer & Composer

When people interact with my brand I want them to feel like they’ve tapped into something fun, cool and colorful. With Columpio Studio I want to share my passion for design and how I’m drawn to playing with different patterns, styles and textures. I want to create items that feel like an extension of your personality and highlight the things you love about yourself the most. Read more>>