We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Raya Dize | Artist & Singer

Loyalty, compassion, authencity and kindness. Music is something you must be genuine and authentic about. Technical skills are crucial, but sometimes people forget what is the real purpose of music. Music is an expression of your soul, that is why it is incredibly important to feed your soul with positive thoughts, good actions and love. Being a better human being is the first step you need to make in order to be a good musician. Otherwise, you won’t find a connection with your audience and your message won’t be heard. Read more>>

Andie K | Lead Vocalist & Songwriter

I would have to say integrity. It encompasses honesty and having strong moral principles. I think we’ve all met someone, or have a story about dealing with someone who didn’t have integrity. It’s horrible to be lied to and taken advantage of by a selfish person. For me, having integrity is extremely important. Not only for myself but for the people I spend time with. I want my friends and any business associates to know they can trust me but also, it’s for my own sense of self-worth. I want to be able to look in the mirror and be happy with the person I see and the decisions I’ve made. If I’m not, then I need to make changes within myself. Read more>>

Mara Reeves | Personal Trainer

The value that matters most to me is staying true to myself and having my clients stay true to themselves. In the fitness industry, it is so easy to get wrapped up with different types of work outs, diets, and feeling pressure to achieve a certain body type. I want people who work with me to know that they do not need to give into those pressures, and that it is more than okay to be different and have different preferences than what society is telling them. Read more>>

MJ Molyneux | Women’s Meditation and Embodiment Coach

I try to ask myself this question with every decision I make, including business decisions: “Why am I doing this?” It’s important for me to get to the bottom of my motivation, get clear on whether I’m acting from two basic categories – love, or fear. When it comes to business, this gets tricky. Businesses are, by nature, about making money. However, I believe that *good* businesses support and grow communities, extend resources to groups that would traditionally not have access to them, and build financial stability from a groundwork of giving back as much as they consume. Right now, I’m a really small business, but I live by these tenets as I grow and evolve. For example, when I post on social media, I ask myself, “Am I doing this because it’s in alignment with what I believe, or because I’m afraid I’ll lose algorithm steam if I don’t post every day?” Read more>>

Elizabeth Regal | Actress, Filmmaker & Scientist

I find this a most intriguing question and rarely discussed in the industry. I have had many interviews that cover the usual, as my background, my projects, what inspires me, etc. However, in an industry with vast controversy and questionable ethics in many arrays, do principles and values co-exist for creatives in Hollywood? ABSOLUTELY! I find the common premise “be yourself” consistently cliche and over-stated. Embracing the title of actor or actress requires a certain precision, a most technical science most rarely understand or even ponder on. “Be Yourself” was never one of those personal mottos for me, unless off-camera, and even then, certain expectations by the industry are forthright, One is constantly told to be themselves, but we spend a lifetime being someone else. Think about that one for a second. Read more>>

Stuart Perlman | Psychologist, Psychoanalyst & Artist

I believe in the golden rule: “Do unto others as you would have them do unto you”. Through this homeless portrait project, where I have spent thousands of hours painting and interviewing over 250 people, my goal is to give a face and story to individuals who are living and dying on the streets. Almost every homeless person I interviewed has been massively traumatized, contributing to their situation; and once they are on the streets they continue to be repetitively traumatized. I also hope to expose the greatest truth of all: we are all people, we are all vulnerable, and each of us is just one thin, life-altering experience away from being homeless ourselves. Each day I work on this project I must remind myself, “there but for the grace of God go I.” Read more>>

Kristen Karasek | Managing Director & Co Founder

The principle that matters most to me is integrity. I want my staff, customers and students to know that when I give my word on something I will follow through. I care about the quality of everything from our studio aesthetics to our students’ mental health. I care on a personal level. Read more>>