We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Ian And Ari | Business

Being attentive is by far one of the best values someone can possess! Paying close attention, showing care for the needs & desires of others. Nailing this, you should be able to nail other aspects in your life. Read more>>

D’Angelo D’Lo” Louis | Creative Exec & Filmmaker “

Treating people the way you want to be treated.” This may sound cliché, but it encompasses so much, and, at the end of the day, it preserves your dignity and self-respect. This saying holds deep significance for me because it allows you to embrace your humanity and feel comfortable in your own skin. This, in turn, enables you to become the best version of yourself. Read more>>

Martina Vinci | Singer/Songwriter

Authenticity. The listener, the reader, the viewer, can understand if they are in front of something true, vulnerable, imperfect, or if you are showing off without a real need. For me, music is self-analysis. I write what I would not have the courage to say, sometimes it hurts, but it is the deepest way I know to discover myself. Read more>>

Karishma Devnani | Editor and Producer

Kindness, respect, persistence, and openness are the values that matter to me the most. Kindness, because I believe that you never know what someone is going through and that your kindness can get people through their difficult times, even if it doesn’t. I have always believed that kindness can take you a long way and that it always comes back to you in unexpected ways. Giving and receiving respect has helped me feel safe and express myself more efficiently. Read more>>

Xarxay | Electronic Music Producer and DJ

Be yourself and never try to duplicate someone else’s personality. People like and love you because you are like no one else. You are unique. Even people who are envious of you secretly like you. This is why creating music and art should reflect your own personality. This is what sets you apart from others. Read more>>