We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Joya Ma | luxury womenswear brand JOYA MA founder and creative director; CMO of AI fashion tech company

The values of adventurousness and openness to new experiences are indeed crucial, especially in a world where change is constant and adaptability is key. Being adventurous can lead to innovation, fresh perspectives, and the courage to take calculated risks that can lead to growth and success. Read more>>

Sara Melson | singer, songwriter, actor

I endeavor to live in a state of awe — appreciation of the moment, presence in the here and now, gratitude, and wonder for the magic of life. We are surrounded by miracles, no matter how “small” they may seem. It’s so easy for me to get wrapped up in the past or the future and to take the present for granted. Read more>>

Yvonne Nartey | KUE Event Coordinator

My core principle is to always listen for what God is saying in everything happening around me, as I believe there’s always an answer to why things unfold the way the do. This very instinct led me to pursue what once seemed like just another passing thought, but it was, in fact, the beginning of the creative power within me.” Read more>>

Daniel Bisuano | Entrepreneur/ Creative

What matters most is authenticity. Being a leader and a change maker in the community I often times did not show myself grace. I would beat myself up over making mistakes. Reminding myself I do not always need to be happy but also reminding myself that i cant always be sad and allowing others to do the same is important to me. Read more>>