We asked experts from a broad range of industries to open up to us about things they know about their industry but that we probably don’t and we’ve shared some of those responses below.

Jason De La Torre | Brewery Founder & Brewer

I suppose this is a little bit of a cliche answer, but a common outsider perspective is that we are in a constant state of “party”. We make beer. . .  we must be drinking it all day. Something that I have been drawn to over the past 5-6 years is humanity’s willingness to try and understand mental health, and this is a huge part of our industry. There is a party element that comes from the fact that we love and make beer. Too often employees are underpaid and overworked and the fruits of their labor become the commodity. People willing to do hard work for little pay make sacrifices to do something they love. In that love comes camaraderie, family, and normalcy. Years ago a friend had started a blog and addressed this unspoken (at least in my experience) issue. It opened my eyes. I was not alone. Finding balance in this industry is difficult, especially now. Read more>>

Moe Noorzai

Cultural Competency!! Cultural division is happening within our country as we speak, however since our inception OPFOR Solutions has had a distinct mission in supporting the U.S. Department of Defense & Law Enforcement by providing Cultural Realism in order to save lives! Learning to understand and manage relations with other cultures is paramount in each service member being able to carry out their duties and responsibilities. Cultural competence enables one to further a mission, save resources, and ultimately save lives. Read more>>

Julia Perry | Fashion Stylist, Celebrity Stylist & Creative Director

That’s easy! Teamwork is what it’s all about. On any project, big or small, there are so many talented individuals working together behind the scenes to create what we all see. Often a great deal of planning goes on beforehand in respect to mood and direction, location and setting, lighting and other important elements between producers, photographers, art directors or creative directors, stylists, hair and makeup artists. Coordination between publicists, managers, agents and clients are fundamental in finalizing details before a shoot date or event. As a fashion/celebrity stylist, teamwork with their assistants before, during and after each project is so crucial. This involves contacting various resources that fit the mood/direction of the project including designers/brands, showrooms, stores, prop houses and such to request and schedule appointments to pull options. Read more>>

Michelle Lainez | Chef Owner

I don’t think people stop and think about the many hands that have touched their food along the way to get to their table. The experience of having a great meal doesn’t begin when you order begins many months in advance with a farmer standing in his field thinking about what will be the best thing to plant, on what piece of land and what time to plant it. There’s months of loving their crops to make sure what they have planted can thrive. Then there’s harvest, selling to chefs and once they get to the restaurant, they are cleaned prepped and ready to go. There are hours of preparation that go into beverage programs, bread programs, and restaurant culture to make your evening and or take magical. By the time you have your meal atleast a dozen hands have been involved in your meal. Read more>>

Kadri Koop | Cinematographer

A lot of the times people think that success in the film world is a result of pure talent whereas in my experience is an intricate balance between ‘talent,’ ‘work ethic,’ and ‘luck.’ Read more>>

Momus Media | Multimedia Production Company Owner

Naturally, anyone outside the industry may be unaware of the amount of time, effort and manpower it takes to make a movie. Even with credits shown at the beginning or end of movies, it’s hard for an audience to be aware of what they can’t see. It’s very similar to magic in the sense that you see the trick being performed but you don’t actually get to see all the work that’s gone into putting it together. There are three main parts to filmmaking: pre-production, filming and post-production. A film is only as good as its pre-production and the more organized you are leading up to filming, the less you’ll have to worry about during the shoot. This is the part of filmmaking that may not be as glamorous but makes all the difference. A lot of the groundwork for every project we work on is done by our production manager, Fabrizio Daniele. It’s difficult to imagine a better organized Pre-Production for a film than when Fabrizio is setting up a Momus media shoot. Read more>>