We had the good fortune of connecting with Ali Lasky and we’ve shared our conversation below.
Hi Ali, can you talk to us a bit about the social impact of your business?
While we are a business that falls within labels of Public Relations, or “PR” to most, Social Media, Events and Influencer Marketing spheres, I try to bring in charity partners and nonprofit elements wherever possible, and whenever possible, especially right now. It is important to be doing something to contribute to the community and the world at all times, to do your part. At The Influence, we are often initiating ways to give back, ways to integrate clients into charity events, ways to bring a charity partner into a campaign, as well as support nonprofits where we can promote their incredible work. I take pride in using our voice to do good, share good, and promote the efforts of our partners, both clients and peers. Some nonprofits we are proud to support include Race To Erase MS (erasems.org – They have done groundbreaking work toward the cure for MS), Oxygen Seven (OxygenSeven.org – Working toward reforestation and disaster relief efforts amidst climate change), and Rhonda’s Kiss (Rhondaskiss.org – a nonprofit helping Cancer patients in need). We just launched a new platform charitygala.online to organize virtual gala’s for nonprofits as a result of the ‘stay at home’ order.
We are also always supporting organizations through our events and talent clientele, such as MusiCares, Oceana, AMFar, Make A Wish Foundation and Baby2Baby, who are currently the recipient partners of a donation giveback with our client snackpop.com. We were thrilled to help introduce Bunkr, a new essentials subscription box that launched in the wake of the COVID-19 pandemic, (Bunkr.club), donating all sales proceeds to FeedingAmerica.org, an incredible organization that does important work. I have been thrilled to be able to support the admirable efforts as well of sbe, led by CEO Sam Nazarian, and their employee giveback initiative. More info at www.sbe.com/gofundme on the fundraising effort to help the laid off and furloughed hospitality workers. Really great and inspiring initiative by sbe to show support and appreciation to the team members during this uncertain time.
What should our readers know about your business?
We are a full service agency offering services in influencer marketing, talent booking, events, social media and public relations/publicity. We can be referred to as a “one-stop shop” so that brands can engage with all of these services in one place, under one roof. I am proud to be able to work with so many different entities across so many genres — brands, consumer products, influencers, films, nonprofits, etc and create buzz around them and share their voice and brand message through different platforms. I am always learning, as a business leader and owner there are always new things to learn, and in general humans are always learning as society evolves and changes. This entire pandemic quarantine has been a jolt to all of us, disrupted reality in the biggest way possible, and certainly is teaching all of us many things.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Eat – Scopa, Katsuya Brentwood, Malibu Beach Inn, Cleo, Craig’s, Umami Burger, Norah, Cecconis, Nobu Malibu, Mauro’s at Fred Segal, Chateau Marmont, Gracias Madre, Marvin, Petty Cash, Joan’s On Third…
Drinks – Soho House, Skybar at Mondrian, Doheny Room, S Bar Brentwood, Hyde Sunset, Sunset Tower, Zinque, Roger Room, Nice Guy, Jone’s, Margot…
Visit/Hang Out – Soho House Malibu, Chateau Marmont, Mondrian, Getty Villa, Malibu Safari, Malibu Beach, Venice Beach, Comedy Store, Disneyland, Temescal Canyon….
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
As far as shoutout, I would say my family and friends definitely play a role in my success. I have always been lucky to have a strong support unit, with strong values. I also learned so many different things from all of my past employers, and always respected their work ethics and leadership styles. You learn different things from different people, including friends, family, teachers, role models, industry leaders, etc…..and different things resonate differently with each individual person. All of these things mold you into who you are and your individual path of success. As far as books, I would say The Secret and The Magic, which I read in 2005. They definitely had an impact on my way of thinking, and led to a lot of positive happenings and mind adjustments. Many things take place as a result of your mindset.
Instagram: @alilasky @theinfluence www.instagram.com/theinfluence/
All Photos courtesy of The Influence/Ali Lasky