If not giving up was always the right answer life would be so easy. History shows us that sometimes quitters prosper and sometimes they miss out. Knowing when to quit and when to keep going is one of the most difficult questions and so we asked folks we admire to tell us how they think through this question.

Anton Mora | Creative Director & Photographer

It’s possible to go through times when we feel the work we’re getting is not so good, or what we want to achieve is too difficult… when it happens to me, I try to go back to the roots of my creative process. Then I remember how I enjoy what I’m doing or how I strongly believe in what I’m trying to get done, that helps me to think that there is only one way, it’s to move forward. Either we get what we expected or not, we’ll have done something and that’ll be an experience. I like to think that experiences are always good, they might be easier or harder, happier or sadder, but everything brings a learning to us. So I like to be a doer and keep learning. Read more>>

Hunter George | Music Producer, Artist, Executive Director & Guild Of Music Supervisors

This is a very relevant question that is posed to many if not all creatives in the industry. It is often a thrust upon us whether by way of skill level, financial hardship, difficulty of entry, critiques from our peers and family, or just plain fatigue. I think all of the above have applied to my 15 year long pursuit. This question is guaranteed to reappear at different checkpoints throughout as well. I think this is the hardest question you will face when in pursuit of a creative career path. I am by nature a stubborn bastard, so when I am posed with this question I find myself doubling down on “Keep Going” but more specifically its ok to shift gears and pivot into a new path with the notion that you will steer back to where you ultimately end up. Read more>>

Kristiana Tarnuzzer | Coach

I typically always sit in the camp of keep going, but there are times to let something go (I like to phrase it that way versus “give up” which is typically equated to failure), and those instances are when and if something is no longer serving you. When you let it go, that is actually a positive, and a gift you are giving yourself. Read more>>

Sheryl Benjy | Artist, Art Teacher & Creative Coach

When I was child I would give up very easily on things. I think it was a combination of my parents not pushing me to continue and me not wanting to fail. As I got older I realized I would not finish what I started. I would give up so easily. Now I finish whatever I start, no matter how difficult it is. That’s why I constantly challenge myself. I am almost finished with my 100 day painting challenge. This is the third year in a row I have been doing this. There have been many times where I wanted to give up on continuing with my art business but I keep going because I see the growth and the light it brings me and so many others. I look for the signs and if they are all there then I keep going. Read more>>

Elisa Baran | Interior Designer & Project Manager

As a fashion designer turned interior designer, I can say this: I do a ton of work for free because I love what I do. I think you need to find that passion that gets you up in the morning to want to just jump into it, even if it’s not profitable. If you find that thing, one day it will turn into something because you will never let it go and will work tirelessly to achieve it because you love it and it doesn’t feel like work. I gave up fashion because I didn’t like how the industry was and is operated. I didn’t wake up every morning excited like I do now with interiors. That’s how I knew what to let go and what to keep grinding for. Read more>>

Morgan, Elise Murray, Brigandi | Co-founders

When starting a small business, there are so many trials and tribulations. There are so many times where it feels easy to give up or forget about your dream. One thing that really keeps us pushing forward is when we hear that our suits make our customers feel confident. We also love hearing that we have inspired someone. Whether it’s inspiring someone to start their own company or inspiring someone to be more sustainable, it always reminds us to keep going. Read more>>

Susan Price | Painter

I find painting/art to be so personal, so strange. At least weekly I have arguments with myself about why do this? shall I keep going, why? is it important? Only to me, most of the time, even though i belong to 3 art groups/galleries/organizations and have a bunch of art pals. Since I no longer expect to make any money. Just hope now and then that someone falls in love with a painting, for their own reasons. I don’t paint to suit other people, just my own sense of what to include, what colors to use, how the painting is “balanced”, never “even”, nor “centered, but still….balanced. Read more>>

Launa D. Romoff | Artist & Model

Since art is truly my passion it is something that propels me forward in my life, soothes my soul and calms me. I never even think about giving it up, I make art for ME and what it gives me. I feel blessed that I found my voice at this time in my life. Read more>>

Marcus “Ritmo” Figueroa | Artist, Composer & Engineer

Deliberation over continuing to power forward at all costs or throwing in the towel, I feel is one of the heaviest decisions people from all professions face at some point. Despite the craft or profession we involve ourselves in what truly makes us feel complete and more importantly, happy. Investments of time, blood, sweat, and tears are a few of the factors that make it very difficult to simply walk away from what we’re working so hard to accomplish. Other than personal investments into our art, there’s also the big obstacle we refer to as “everyday life” that possesses the power to temporarily derail us from the foundation we’re building. The reality of what we endure is a constant balancing act. Read more>>

Katherine Street | Filmmaker

I think about this from time to time, and I play out the scenario of what “giving up” would look like. As someone who has been in the filmmaking business in one way shape or form for over 20 years (from an aspiring teenager and onward), it’s hard to wrap my head around anything but filmmaking. I’ve gone this far, why stop now? I think giving up is scarier than to keep going. If I keep going, I’m familiar with those waters. Giving up making movies, writing screenplays… it makes me sad, I’d be disappointed in myself. Teenage Kat would be so upset. I must say, the idea of just making jam for a living sounds oddly soothing, though. Perhaps in my old, old age I’ll take that up. Read more>>

Anna Thane | Artist, Realtor & Optimist

I don’t think this question has one simple answer. In a way, I did give up. And at the same time, I’m positive I’ll always keep going. About 12 years ago I applied for a job as a cake decorator in San Francisco at a boutique cake shop. I had never decorated a cake in my life but I figured my skills as an artist would translate. For the first time since graduating from college I needed a bachelors degree to apply for the job. I also needed to submit my portfolio. That was the first and last job I’ve ever had (and I’ve had lots of jobs) that required either a degree or proof of my artistic talents. Fast forward two years and I was managing the studio, meeting with clients, decorating beautiful cakes and living my best life as an artist. People were literally eating my art! Read more>>

Sophia Banks | Film Maker

I think this is such a relevant question in today’s climate. More than ever. We see so many businesses who, under the current circumstances, are forced to reinvent themselves or face the harsh reality of a decline in production. And for those like myself who are in the film industry are forced into a “stand still”. We are all feeling that to some degree. Regardless of that I think it is crucial to have the mentality that you are pushing through these barriers. It’s time to prepare for the next phase of your career and business. Make a new business model. Create and develop the next project. Those that continue to create, even to a small degree, will have an easier time at bouncing back from a decline. Read more>>