We had the good fortune of connecting with Emily Rotenberg, RDN and we’ve shared our conversation below.
Hi Emily, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business was to work on the preventive side of nutrition. Don’t get me wrong, I think it is amazing that as a Registered Dietitian I’m able to make sound evidence-based recommendations via medical nutrition therapy for conditions such as diabetes, chronic kidney disease, heart disease, etc. On the other hand, it’s even more amazing that nutrition education/counseling, re-establishing one’s relationship with food and body, and implementing attainable behavior changes can significantly decrease one’s risk of chronic disease. For that reason, I started my Nutrition Counseling Virtual Private Practice.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
During my undergraduate studies at San Diego State University (Go Aztecs!), I purchased two domain names”emilythedietitian.com” and ”emilythedietician.com” and hyperlinked the one spelled with a “c“ to the one with a “t.” We can just say, I had a vision. After I completed my Dietetic Internship through the University of Northern Colorado and passed the Commission On Dietetic Registration National Board Exam. I finally used my domain names, created a website, and made some big moves to get my Virtual Private Practice up and running. During my sessions, clients learn that “bad” foods aren’t actually “bad,” rather they are fun, how to prevent the “restrict and binge cycle,” how to build nourishing and delicious meals/ snacks, how to overcome eating when your not biologically hungry, and everything in between that’s relevant to their situation. Some sessions are dedicated to nutrition education topics that relate to your behavior change goals, while others are dedicated to client centered counseling and discussing your concerns, perceptions, and relationship with food. The format of my sessions allow my clients and I to uncover the root cause of their dietary behaviors, while identifying/ implementing flexible, yet realistic dietary changes into their everyday life. All in all, I take pride in using my evidence based knowledge, counseling techniques, and public speaking skills. I strive to help others obtain a positive relationship and to nourish their bodies in a VERY delicious way! In addition to my private practice, I’m a freelance writer for TOPS (Taking Off Pounds Sensibly) magazine/ nutrition program, I’m an on-call Dietitian at Center For Discovery (Eating Disorder Recovery Facility), and I partner with local fitness facilities (Real Fitness in Playa Del Rey and BootCamp-azzie in Avlon, Catalina Island). One key lesson that I have learned throughout my journey is that saying “yes” to an opportunity is only beneficial when it lines up with your intentions, and when you say “no” to one thing you’re allowing space to say “yes” to another.
Any great local spots you’d like to shoutout?
I think the best way to explore or show someone around is by picking one restaurant, one coffee shop, and one activity. Monday: Manhattan Beach. Rent Bikes. Eat at Sloopys and get coffee at Two Guns Espresso Shop. Tuesday: Palos Verdes. Kayaking off of the shore of Terranea Resort and Spa, and get coffee from Sea Beans at the Resort. Picnic at the Point Vicente Lighthouse with Grab and Go Items from Trader Joe’s. Wednesday: San Pedro. Explore CRAFTED at the Port of Los Angeles. Eat at the food trucks and grab a beer (instead of coffee) at Brouwerij West Brewing company. Thursday: Redondo Beach. Hang out, relax, and play games at the beach. Enjoy some pizza and salad from Padones, and coffee from Coffee Cartel. Friday- Sunday: Take a weekend trip to San Diego to explore Down Town, HillCrest, La Jolla, and to take a trip down memory lane by attending a sporting event at San Diego State University. Visit the amazing farmers markets and take all the food back to our air bnb to cook up a storm, grab some coffee from Better Buzzed in Pacific Beach, watch the sunset at Windansea Beach, and have a fun night out in Pacific Beach!
Who else deserves some credit and recognition?
I would like to give a shout out to my parents. Without them I wouldn’t be where I am now! They have given me unconditional love and support throughout my life. Three lessons they taught me, and that I have taken to heart include: 1) When something doesn’t go as planned, “let it roll off your back like water on a duck’s back.” 2) You can’t buy time, so use it wisely. And, yes that means to make time for anything that is in line with your intentions/values, including taking time for self care! 3) Stay connected with your roots, values, and culture, and remain open minded to others thoughts, ideas and perspectives.