We had the good fortune of connecting with Ester Holt and we’ve shared our conversation below.
Hi Ester, what was your thought process behind starting your own business?
It started when I bought a plastic cake comb and I thought to myself ‘I can save money and make the same plastic comb myself’. Consequently, I bought my own material and cut out the combs myself. When fellow cake decorators started buying them and my husband saw that, he asked me if I wanted him to make combs out of metal instead. He is in the construction business and as metal is more sturdy, I agreed. With the metal material, I can get better results on my cakes and it is more durable for longer lifespan. From there, we started designing various cake combs and today, we have over 25 cake comb designs and we ship worldwide.
What should our readers know about your business?
I started baking & decorating cakes since I was in the 6th grade. I spent time to develop my skills through various classes and through learning on my own, while working in other careers. I dedicated any free time I had to advance myself and built my business from the ground up, with the help of my husband. The challenge has been trying to prevent others from copying our work and to continue growing our business. Although it has not been easy, it certainly has been enjoyable and has been well worth it. I am so proud with the achievements of Ester Cakes and where we are right now. By working hard, I have grown to become one of the leaders in the cake combs industry. By prioritizing my customers, I have built great relationships with my customers, who in turn, continue to help our business grow. What I have learned is that you need to be humble and keep yourself engaged with fellow cake artists so that you can learn from one another. I want the world to know Ester Cakes is built by a couple who works really hard to produce high quality cake combs for cake artists around the globe. We love what we do and we want to continue to inspire others!
Any great local spots you’d like to shoutout?
I would take my best friend to visit my favorite restaurants, especially Indonesian and Asian food. I would show them where are the best places to get dessert, such as shaved ice & milk tea. I would love to show them the beautiful beaches we have in Southern California, like Laguna Beach, and historical places, such as The Getty Villa. I always have fun at Disneyland when my family visits and I would certainly take my best friend there too. Santa Monica would have exciting & interesting people, views, and activities and it would be fun to spend the day there! Overall, anything involving Asian food & desserts and being outdoors would make a great day!
Who else deserves some credit and recognition?
I would love to dedicate my shoutout to all of my cake combs customers and most importantly, to all my ambassadors! Also shout out to Aaron from Arkon Mounts, without his awesome video mount I wont be able to make and share my cake decorating video for my social media followers or my online classes
Instagram: https://www.instagram.com/_esterholt/ https://www.instagram.com/sweet_escape001/
Other: Pinterest: https://www.pinterest.com/esiswadi/