It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Sarah Archer | Co-Founder & CEO

My business partner, Hannah Best, and I had both been working at traditional PR and social media agencies for a number of years, and during COVID, we both realized we were beyond burnt out and that agency model wasn’t serving ourselves or our clients. Our industry was struggling so much, and we felt like we weren’t able to help in any meaningful way because of the limitations put on us within that agency structure. After (a few) bottles of rosé, we decided to launch Firecracker Marketing. When we woke up the next morning, we had created an LLC, a logo, a website, and a business plan. Read more>>

Nicole Muyingo | Female Founder and Community Builder

After over ten years in the marketing and events industry, Nicole Muyingo, founder of MUY HOUSE, recognized how hard it was for small businesses and individuals to get the marketing and brand exposure that they need without breaking the bank. With most digital marketing agency fees ranging from $10k – $15k retainers on the lower end (which in most cases doesn’t even include media and ad spend, another $10K+), it makes it almost impossible for self-funded small businesses and start-ups to succeed. Even after incurring these costs, it doesn’t guarantee a click-through that leads to actual sales, and it doesn’t guarantee that the “right” people will see your brand. Read more>>

Karina Torres | personal trainer

My name on Instagram used to be Ktorres415, since I was in the pursuit of becoming a Police Officer people knew me by Torres. I always wanted to be a cop so all I would eat, sleep was that. The end of 2019 I decided to change my Instagram name to Ktfit20 because all I would ever post was me working out and the number 20 because 2020 was supposed to be the year, I became a cop. Then Covid hit and life as we know it changed. I was laid off; I was left like many of you wondering how I would feed my family.  Read more>>

Jenaya White | A leading educational consultant, bestselling author, motivational speaker, & social impact entrepreneur

I am the proud founder of Confident Queen Collective, a self-esteem organization geared towards girls of color. The mission of Confident Queen Collective is to empower girls to have confidence, courage, and character while encouraging self-acceptance by cultivating social, emotional & intellectual well-being. Read more>>

Keiara Gladney | Women & Family Wellness Organization

Well, let me first say that I am a firm believer that many people form ideas that result in purposeful living simply by solving their own problems. For me, I needed an outlet for my struggle with postpartum depression and anxiety. After giving birth to my first son in 2018, I was bombarded with so many emotions, feelings, and mental battles that affected the way that I perceived reality. I sought after support for moms and family units like mine, that needed a safe haven to be transparent and to gain insight on how to overcome the mental state that I was in, Thus, Charitea Movement was born. Read more>>