It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Fiona Kong | Founder of Home Sweet Homes Journal

Home Sweet Homes began out of a need to solve a personal problem. After my son’s father and I split up, I felt disconnected from my 3 year-old whenever he was away at his dad’s home. And I could only imagine what my son was experiencing, how difficult and confusing things must have been for him. I thought and assumed there must be tools or resources out there to help young children better cope with parental separation, but after searching, I didn’t find anything that fit what I wanted. Read more>>

Colleen Saftler | Creative Integrationist = Storyteller meets Transformational Life Coach

We are living in a pandemic. Just thought I’d mention that for those of you who hadn’t noticed, and desperate times call for desperate…no, scratch that. Too negative. Reword toward the positive. Allow for the answer. Breathe. (I try to take my own advice.) Here’s what I know. Challenging times offer us an opportunity to be more creative. In directing class at USC (where I graduated with honors from their drama and film schools, May 2020), they taught us that working within the framework of limitations (budgets, size of the space, timeframe, experience of actors and crew, etc.) Read more>>

Jillian Wells | Owner – Paloverde Botanicals

The idea behind Paloverde started back in 2018 when I was planning my own desert wedding in Palm Springs. I was on the hunt for bridesmaid ask boxes that were unique and special and, naturally, inspired by the flora and fauna of the desert! At my day job, part of my duties was to shop for talent gifts, so I was no stranger to all the gift box options out there in the world. Everything I found was so drab, old school, cheap-looking, or the same things repeated over and over. And no marriage between unique, thoughtful gifts and live plants! Read more>>

Jay Alan | High Blood Pressure Consultant

The idea behind Gangsta Holistic came into fruition after being hospitalized and diagnosed with congestive heart failure and chronic kidney disease 5 years ago at the age of 39. My goal was to leave corporate America and make a livelihood for myself based off of my story. How can I educate and help others as well as make a living out of it. That’s when I decided to write my first book Gangsta Holistic Verses Vol. 1 After my first book I made the choice to start retailing my own line of Black Seed Oil. Since Black Seed Oil was a huge factor in healing my kidneys and heart, I am a strong advocate for it. Read more>>