We had the good fortune of connecting with Isabel Moreno and we’ve shared our conversation below.

Hi Isabel, have there been any changes in how you think about work-life balance?
Work and life balance has always been essential to me. When I initially opened my business I recognized that I needed to close the shop at least one or two days to give myself somewhat of a break so that I wouldn’t burn myself out. Most of the time I am still doing some sort of work away from the shop on these days, whether it is answering emails or buying ingredients along with with self care and exercise to create balance. I close my shop Sundays and Mondays, and almost seven years later I still look forward to work on Tuesday. My work life balance has evolved over the years in a positive way. The first six to eight months of opening my shop consisted of VERY long work days with very little time left for my personal life. It took quite some time to get the more efficient schedule that I now have. I now have the time to spend with family and friends and do other things that I love. Since I hadn’t worked at a bakery prior to opening my own, this stability came about thru trial and error and finding what worked best for me, my staff and the business itself. I am constantly working to get better at creating the balance that is the most productive. Luckily, baking in itself has always been very therapeutic for me.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am the owner of Sweet Nothings Cake Shop in Duarte, CA. It is a retail bakery that specializes in custom cakes and also offers a variety of desserts from week to week. We bake everything from scratch using all natural ingredients. Our favorite compliment from our customers is that our cakes not only look great but taste amazing. My prior work experience was in the fashion industry, I loved it but had always wanted to open my own business, I had always loved baking as a little girl and decided to go to culinary school and work towards opening a bakery. I went from working as a Project Manager in fashion to opening a bakery within 2 months. It was definitely a challenge considering I had never worked at a bakery prior to opening my shop. I had a lot of retail and customer service experience from my early twenties which has helped a great deal in running my business. It is very important to me that my customers are beyond satisfied with each and every order, Owning Sweet Nothings is a labor of love, I look forward to coming to work every day to do what I love. It hasn’t been easy but it has definitely been worth it. One of my greatest mentors was a previous boss of mine, Chris Love, and he would always say, “I don’t want to hear the problem I want to hear solution.” This stuck with me and has been the way I see any issue. Challenges arise daily but there is a solution to every problem. My team and I love what we do and our honored to help make cake dreams a reality and contribute to special occasions!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I am where I am due to the amazing support of most importantly my family. No words can express the enormous gratitude I have for my family and all the support they have provided me through this journey of owning my business. I also have the greatest friends and former colleagues, who have helped from the design of my shop to the support of buying their cakes from me for their special occasions. Too many to name but they all know who they are, and to them I am eternally grateful.

Website: www.sweetnothingscakeshop.com
Instagram: @sweetnothingscakeshop
Linkedin: Isabel Moreno
Facebook: facebook.com/sweetnothingscakeshop
Yelp: Sweet Nothings Cake Shop