We had the good fortune of connecting with Jameca Lyttle and we’ve shared our conversation below.
Hi Jameca, what role has risk played in your life or career?
If someone was to ask me 10 years ago if I considered myself a risk taker, I would have unequivocally answered no. While not averse to risk, most people tend to associate the word to things like uncertainty, gamble and in some circumstances danger. Practical, calculated, realistic and all the other synonyms that make up my Capricornian nature just didn’t logically seem to align with that of a risk taker. But if I were to stand in the mirror and take a long look at myself, the reflection would tell a different life story. Standing before me would be a young woman who’s always stepped out in faith and gone against the grain. From learning I was with child at the young age of 21, as a third year college student, confidently telling both of my parents I was going to move forward with parenthood and figure out a way to make it work. To stepping in to run my fathers transportation company following his unexpected passing when I was 23 years old; taking on the hefty responsible for maintaining a family business and the livelihood of our employees. Risky much? But that’s all icing on the cake for what is probably my biggest jump into faith which was deciding to relocate across the country 3k miles alway from everyone I know and love and move to Los Angeles, CA with my daughter (who was 6 years old at the time). Once finally finishing school, I couldn’t wait to start my new chapter. And even though my father was no longer physically here to witness it, he and I had a conversation prior to having my daughter where he revealed he’d always seen Los Angeles or New York in my future. I confidently affirmed to him this would indeed still happen as I saw it for myself as well. So upon completing my undergraduate studies, I informed my University they could mail me my degree, and we were on the first plane out. Accompanied by the support of my family from afar and my fathers spirit, I was ready. I arrived to the City of Angels as a single parent, with a new degree in Marketing. I decided to look specificity for work I knew would be fulfilling for me. Yes, I could have taken a job to just get by and pay the bills but that wasn’t even an option. I began applying to advertising agencies here in LA and I was super excited fo receive an invitation to interview with Dreamentia, as an Assistant to the Creative Director. So excited, I decided to write a thank you note just in case the interview went well that I’d leave behind. A small, but very calculated risk that landed me the job. My boss still has the note in his desk today 🙂 While it wasn’t the Account Coordinator or Executive job that I’d gone to school to study for, it was the door opening to step into an industry, learn from those above me, and contribute and show my worth. And within 6 months I did just that. Strategically moving into a role as Account Coordinator for the Account Services team, and managing 2-3 of my own smaller accounts. I was very excited. Learning and growing and most importantly showing my value. Sticking to what I believed in, not doubting my abilities and taking the risk to shoot for the big fish was paying off. Today I serve as the Director of Account Services for Dreamentia, leading our team of Account Coordinators, Marketing Assistants, Project Manager and more. I’ve been able to build and grow brands both here in LA and throughout the US. Jim (our Creative Director) and I have taken many risks growing the agency together, while simultaneously growing and nurturing a 10 year friendship. So here we are… a 10 year resident of Los Angeles, and an integral part of the make up on my agency. My daughter is older and my schedule has become a bit more flexible. So about 2 years ago I decided to take some time for myself and get out to see the world a bit more. Something I hadn’t had the opportunity to do when in my 20’s. These days you can frequently catch me departing from LAX on a quick and random, 3 to 4 day trip to various places around the world to just relax, recharge and breathe a different air (no pun to LA). I prefer to just pick up and go solo, with carry on in hand and headphones in ear. I’ve visited Las Vegas, San Francisco, New Orleans, Paris, London, and Barcelona solo just to name a few. And while some may perceive traveling this way risky, I find it’s the best way to travel! Allowing yourself to really be present and on your own pace when taking in a new place is an exhilarating feeling. Want to be a tourist? Go for it. Want to sleep in all day and be a night owl all night? Have at it! Down to take a random stroll walking in whatever direction the wind takes you, through new neighborhoods just taking in the scenery and surroundings? Bring it on. It’s true when they say solo travel is really an opportunity to not only discover a new place, but a lot about yourself. Traveling has reignited something in me so true to my core. Something that seems to only be fulfilled by diving into the unknown. So in true risk taker fashion, I decided to take this new found passion, combine it with my love and experience in branding and marketing and create something that would take me totally outside of my comfort zone.. Bringing me to my newest risk (and what feels like my new baby) TheCapriciousTraveler.com. A journal for my travels, which are often spontaneous, unpredictable, random and based on my mood, The Capricious Traveler is an authentic online resource for those who fancy a fun and whimsical travel experience. In a short time, with the support of Dreamentia and a talented small team of amazing creatives, I’ve been able to create a platform that tells the story of discovery. It is a story of a young woman who embraces risks and gracefully walks outside the lines of her comfort zone. Through this site, I am able to share stories that I hope will evoke an emotion, and prompt my readers to step outside of their comfort zones to try something new as well. Most importantly, it’s a place to showcase some of the amazing souls from all over the world that have all inspired me in some way on my journey – from writers, to photographers and artists, to teachers. By taking yet another risk, I’ve created something that is an extension of myself; something with a heartbeat. The Capricious Traveler serves as a safe hub for all of us random, unpredictable, and thoughtful risk takers. Here houses our stories. TheCapriciousTraveler.com
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’d like to think my drive, tenacity, and commitment to anything I put my mind to, along with my faith in spirit really guides all of my steps. Once I set my mind to something, there’s very little that can stop me from making it so. I’ve learned to embrace challenge and learn from the lessons that come along with all things that are not easily understood. I hope through my story and my brand, the world will see very vividly, a girl that came from humble grounds who believed in herself and her abilities and never even considered the word NO as an option. And because of this, today she walks confidently step by step, with one foot in front of the other exploring and discovering various places all over the world.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
When I’m home in the city of Los Angeles, you can find me with friends and family indulging in yummy cuisine inspired from all over the world including: Thai – Hoy Ka Thai Italian – Frankie’s on Melrose Indian – Badmaash DTLA Southern – Harold & Belles Cliff Edge’s – New American Mexican – El Chato Taco Truck (The BEST taco truck in LA. No debate)
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Bible Verse: Joshua 1:9: Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go. Person: Jim Olen, Creative Director Dreamentia.com Book: The Power of Now Eckhart Tolle
Other: https://www.pinterest.com/thecapricioustraveler/boards/ https://tinyurl.com/yawjuy9o
Jarrod Anderson Andrei Buliga Alise G.