We had the good fortune of connecting with Kaci Mallat Johnson and we’ve shared our conversation below.
Hi Kaci, can you tell us more about your background and the role it’s played in shaping who you are today?
I was born and raised in Boscobel, Wisconsin. Boscobel is a small rural town in the southwest corner of the state. My father recently retired from being a dairy farmer his entire life. When I think of retirement, I think of a person not going into an office anymore or having a last day “on the job.” My dad’s retirement was so much more. The day he retired was the last day milk was pumped through our barn. Over 140 years of Holstein cows walking into their stanchions to be milked twice a day. While I was growing up, my dad rarely took vacations. When you are a dairy farmer, it doesn’t matter if you are sick. It doesn’t matter if it’s a holiday. It doesn’t matter if it’s 20 degrees below zero. No matter what, the animals need you. My parents taught me every day how to show up and be present. I credit my work ethic completely to my father. He always would say “do it right the first time.” I apply what I learned on the farm to running my business. I get things done now rather than later. I try my hardest to be one step ahead of my clients throughout the planning process. They did hire me to lead them through the process! Finally, on their BIG day, you will never see me sitting!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Xoxo Weddings will be seven years old in September, and we are currently in three different states. In those three states, we have a total of 12 lead coordinators. I am extremely proud of the team we have build. Each coordinator is doing this job because they truly love it. Building this company has not been easy. Being a small business owner, I can tell you first hand that work is never done. There is always something I can be working on to make the company stronger or a client happier. This is the main reason why I believe small business owners have to LOVE what they do because they eat, sleep, and breathe their company. I have learned many things throughout the last seven years, but the biggest one is to grow from your mistakes. No one is perfect and in the wedding industry, no wedding is identical to another wedding. If there is a hiccup, I apply the solutions to every wedding after. I truly believe that it is not about what goes wrong on wedding day, it’s about how we handle and fix it!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Here are the must see places in my mind: -Hollywood Blvd…you have to see the stars -Rodeo Drive…for my Midwest friends it’s a whole different world -Santa Monica Pier…you get the ocean and the entertainment -Sugar fish…the best sushi EVER! -McConnell’s Ice cream…who doesn’t want ice cream? -The Griddle Cafe…best breakfast -Drive down the PCH -Hotel Cafe…Live music at a great venue -WiiSpa…I mean its a wonderful spa for an affordable price! -Disneyland…I mean if you are that close, you have to go!
Who else deserves some credit and recognition?
I think I need to give a shoutout to ALL the amazing event vendors!! From venues to DJs, I wouldn’t be where I’m at without you all. When they say it takes an army, they are not joking. The only way I can run a smooth event is if all players are doing their part. THANK YOU Los Angeles wedding industry! I love you:)
Alexandra Wallace Yair Haim Steve Cowell Isiah and Taylor Photography Rebecca Yale