Technology can be disruptive when ignored but powerful when harnessed. In our experience, businesses that actively integrate tech into their operations often survive downturns and shocks to the business environment at a higher rate than their less tech-focused peers. However, every now and then we are surprised by folks who go the other way and outperform their peers by staying as low-tech as possible. Below, we’ve shared some perspectives on tech and the role it plays in various businesses.

Rachel Klewicki | Personal Stylist

Technology has made it easier than ever to connect with clients – and that has been fantastic! It’s wonderful to be able to consult clients on a video chat and accommodate their busy schedules But technology that seeks to replace and eliminate human interaction really hurts the quality of the shopping experience. Even subscriptions that send you items based on your figure type or personality do so on a very superficial level; the algorithm has to plug you into one of it’s pre-determined categories, or it can’t work. If you have a tough-to-fit body or a quirky personality, nothing can replace a live person who really cares about helping you. Read more>>

Xiao Wang | Artist

As a studio-based artist, conventional networking usually means attending art openings, emailing communicating and studio visits. But in recent years, tech has been playing a bigger role. I am receiving more and more benefits from maintaining active and good quality social media accounts and a professional website. For example, just a few years ago, my Instagram account was for private purposes only, I mostly posted random photos from everyday life. It was good enough for keeping in touch with close friends, but it was doing nothing for promoting my work. Read more>>

Tyler Ham Pong | Actor & Filmmaker

Kill the Pig Productions specializes in photography and videography, so we are very dependent on tech. Without technology, I wouldn’t have a business. Aside from the obvious ways we use technology to operate, it’s also been important for marketing and reaching out to new clients. The quick advances in technology can make it hard to keep up, but that’s when taste and a good eye can be your greatest ally. What a filmmaker lacks in resources, they can make up with resourcefulness. Read more>>

Amelie Simmons | Visual Artist

Technology plays a major role in my art business. In the past, artists relied on gallery representation to become successful in selling their art. The art industry has since moved slowly away from that selling mode, giving more control into the artists hands. Technology provided the online stores for which we deal directly with customers and no longer have to give galleries commissions for our creations. I don’t think galleries will go away, as there is still a need for physical galleries. Just as we still need brick and mortar stores, as well as art fairs and popups, which for some of us, is our bread and butter. Read more>>

Amit Tishler | Creative Director & Tech Entrepreneur

Since my business and skills stand in the intersection between technology and entertainment, technology plays a huge part in my daily operations, If we focus on entertainment as the vertical of choice, the industry is heavily reliant on cutting edge technological solutions from every possible angle (research & development, production, marketing). There are a great number of tech solutions that serve all the industry’s needs, so that’s certainly not an issue. At the same time, we hear about a lot of stories that highlight questionable choices and practices in the entertainment industry in relation to technology. Read more>>

Natisse Thomas | Tattoo Artist

I believe the tattoo industry has made huge strides thanks to the advancement of technology and applying it to the tattoo industry. Tablets and drawing apps, specifically procreate on the iPad Pro has been a huge game changer for developing art. Not only devolving high quality precision art but also being able to create it quickly and on the go when traveling. You have everything you need in one platform. Paper styles, every kind of pen, pencil, paint, whatever medium you like to use. Read more>>

Robin Hiers | Artist

Technology is absolutely key in my business as a full time artist. I’ve had a website for 20 years. But it’s more than that. The website I have was created specifically for artists. I’m able to work on it and check analytics, send newsletters, and sell my work – from the site. And it’s easy. I can change the look of it easily, because there are many different templates. The biggest part of my art brand is the connection I have with clients and friends on social media. I’m a social extrovert, so with Instagram and even FB, I’m reaching a broad audience that finds me through friends who love my work. Read more>>

Reeta Balwinder Hernes, Psy.D. | Shamanic Psychologist

Without technology, my business quite literally wouldn’t exist. I had a traditional psychological private practice that I turned entirely digital a handful of years ago. My original intention was to turn my practice digital so that I could travel the world, and that I did, for a couple of beautiful and adventurous years. And when I chose to get rooted again, I reflected on the ways that a digital practice has served not only me, but my clients as well. Technology has amazingly led to a level of intimacy in my work that I definitely hadn’t anticipated. Read more>>

Charlotte Ann | Voiceover Artist

I would not be where I am today in my career if it wasn’t for the advances my industry has seen in technology. When I first started out, I was burning my demos onto a CD and mailing them in bubble mailers to agents. It was expensive and I’m sure that most of them end up as coasters. If I had to keep dumping buckets of money at the post office every week for five or ten years, just for the hope of a job or two, there’s no way I could have sustained it. Luckily, about two years in my voiceover career, tides started to change and all of the sudden, agents wanted demos by email (thank heavens!) and there were more and more companies looking for their voiceover artists online. Read more>>

Christine Frausto | Artist – Painting & Photography

I think the real question is to what extent does technology contribute to the art Industry and artists, like myself. The digital revolution is here, and it has changed the boundaries of the art market. Like any profession, tech has changed how artists interact or conduct business within the art community. The advantages of technology are that artists have access to diverse social media platforms for generating exposure. Artists can now brand, market and/or conduct e-commerce to a wider customer base and/or audience on various media platforms. Read more>>

Talin Amirian | Realtor

Technology is a vital factor to running any efficient and effective business in this generation, particularly in the Real Estate Realm. With a global pandemic going on, without Technology us realtors would not be able to keep our industry running and keep ourselves up to date with all the new rules and regulations in regards to operating our business with the current conditions. I always try to look at the positive side of any situation that I am placed in and if anything, these past couple of weeks I have learned how efficient an escrow process can still be with a majority of the steps being transitioned to online. Read more>>

Van Lai-DuMone | Creative Strategist & Experiential Workshop Designer

I work with companies to develop team dynamics and train aspiring leaders through the use of creative tools; such as visual arts, spoken word, and improv. Up to now, technology has played an insignificant role in my business. I use Zoom video conferencing for my initial client consultations and project planning, because it’s important for me to build a relationship with clients, and work hand-in-hand to develop a program that will be most impactful for them. After our initial planning calls, when the work begins, it is all in-person. Read more>>