We had the good fortune of connecting with Lindsey Baruch and we’ve shared our conversation below.
Hi Lindsey, is there something that you feel is most responsible for your success?
I would say first thing is finding my niche and having a clear vision on what I wanted to do. Another major factor is my balance between work and life. This helps give me the time I need to allow creativity and imagination to flow for the content I put out. Then it would be consistency. Being consistent and not giving up on all factors of my brand, constantly showing up and creating content are major factors into the success. And then on the other side of that, giving myself the time and space if I need my own time. This helps me fuel more creativity and create stronger ideas.
Alright, so let’s move onto what keeps you busy professionally?
I’ve always loved photography, food, textures and colors. So I think this is shown throughout my work and content. Recently I’ve been most excited about learning everything and anything about artificial light. It’s helped me utilize the image I create in my head instead of relying on natural light, the sun, overcast weather to create an image. At first this was a major challenge for me, to remove the stigma that artificial light can’t look natural, and that at first it was also really complicated for me. But I just didn’t give up and learned through it and still learning about it! I definitely work really hard on my content and if its not up to par on the first try, I will re-shoot until it’s perfect, sometimes over 6 times until the dish and styling look how I’ve envisioned. Artificial light, while challenging at first, has helped me create this a little bit more streamlined!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would start with breakfast with a matcha at my local favorites like Blue Bottle or Alfred’s. If it’s a Sunday, I would go to Alfred’s and then shop at the Melrose farmers market with them. I would also take them to my every-day yoga studio or a cycling class in the morning to start the day. We’d then hang out at my house in my backyard which is just so peaceful. It’s probably lunch time by now and I’d take them to any of my favorite lunch places, which varies depending on our moods. For dinner, we’d do drinks and food at Night + Market for thai food or if we’re trying to go fancy, Spago is always a must. For a nightcap, maybe a show at Sound Nightclub in Hollywood.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Definitely all the popular food blogs and publications out there helped me inspire me throughout my journey. My yoga teachers throughout Los Angeles, including Tej Khalsa and Guru Singh. Books I’ve read about success also helped pave the way immensely. They helped me tap into myself to find out what I wanted to do, how I wanted to do, and helped develop the motivation and inspiration I needed to move forward. One of my favorite books is the Untethered Soul as well as anything Abraham-Hicks.