We had the good fortune of connecting with Ahmad Williams and we’ve shared our conversation below.

Hi Ahmad, what was your thought process behind starting your own business?
I started DEViURi because I always had my own sense of style when it came to fashion. I started out shopping at my local malls for new clothes. However, in 2018 I found that my personal style started to change. I would often go shopping and wouldn’t walk out with anything. Nothing seemed to suit my taste. This made me decide to start making my own custom pieces. My custom clothing became popular locally and I decided to start my brand during my freshman year in college.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I got to the place I am today through trial and error. Something that sets me apart from others is my resilience. My mentor always told me that, in fashion, a majority of people quit within the first 2 years of building a brand. There have been many moments where I’ve considered giving up or quitting, but I still rise to the occasion after 3 years of building DEViURi. I’ve learned so many lessons along the way. I think the toughest lesson was figuring out where to source materials for manufacturing. The beautiful thing about that is, I am still learning. I do a lot of traveling and every city is different when it comes to clothing manufacturing. The possibilities of what you can make as a designer are really endless. I want the world to know that I am a creative in every sense of the word, but I am also a business man. I believe having a healthy balance of both will get me far someday. I want DEViURi to be a product of that balance.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Los Angeles has a lot to offer as far as things to do. Some of my favorite places to eat are Roscoe’s chicken and waffles, Fatburger, Dave’s Hot Chicken, and Thai Original BBQ. All of these have a special place in my heart because of the memories I’ve had going to them over the years. I definitely feel at home when I pay them visit. Los Angeles also has a lot of beautiful views around the city. Whether it’s hiking up to the Hollywood sign or taking a simple drive up P.C.H. (Route 1) from Santa Monica to Malibu, the city is gorgeous.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to give a shoutout to my family. They have always supported and believed in me through all my endeavors. I would not be as far as I am in my career without them cheering me on through it all.

Website: https://www.deviuri.store/

Instagram: https://www.instagram.com/_deviuri_/

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