We had the good fortune of connecting with Alejandra Gonzalez Castillo and we’ve shared our conversation below.
Hi Alejandra, what role has risk played in your life or career?
As they say, “nothing ventured, nothing gained”. For me and my career, taking the risk to leave my home city (Madrid), the professional path that I was on and move to New York (where I knew no one) to pursue my dream, and finally be the digital artist I am today, it has been life changing. In my case, I feel very lucky to have taken those risks and to have found people in the way who have encouraged me to keep pushing, to keep risking, keep improving, so I wouldn’t change a bit of it.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I like to tag myself as a digital artist because my area is so broad. When I started looking for editing jobs, they weren’t only looking for video editors, but editors that could also make motion graphics, color, sound, CGI, produced, directed and take control over a whole project. I started focusing on digital editing: I got certified on Avid, and then I started to widen up. I discovered that mograph would help me achieve complementary looks on my editions. After that I wanted more, I wanted to create worlds from a simple pixel, and that is how I ended up in NYFA, graduating from a 3D animation and VFX program.
I think of my work as a beautifying addition to what the camera can’t register, either if its a picture or video, I approach every project personally, thinking: “how do I add my vision to the directors vision, how do I add to the narrative, what techniques are needed in this specific shot, and most importantly: how do I do this seamlessly?”
As I progress it gets easier, of course, I have now the eye and know by heart all the tools that will help me, which is not easy because there are more and more specific tools for each specific work, and there are more and more people wanting to be the best at each one, but I think I have a very holistic yet profound knowledge and I believe that is paying off.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
New York is a wonderful city, I can’t stop being amused by it. Certainly I would start the day with a walk in Central Park. I would then go to grab a bite in this small Chinese restaurant in 9th Ave, between 45th and 46th. I’d then bike down all the way to FiDi, get the subway to Brooklyn Heights and watch the sunset over Manhattan: best views ever. I think from there I would walk the Brooklyn Bridge and look for a good Italian restaurant in Little Italy and from there, drinks in Bowery, my treat 🙂
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Obviously my parents. They have always supported me, however they could: emotionally, economically, any type of way you can think of. Pepa and Santi (and my sister Lucia) encouraged me to find my passion, follow my heart and go for it. I can never repay all they have done for me. Along the way I have also found wonderful people who have been there for me, but everything started the day I moved to this apartment in Williamsburg, whose owner happened to also be an artist. Laura Arten gave me the opportunity to start working with her and her producer Nira Burstein on the documentary “I Am” (which is slaying it now in festivals). Ever since they have become great directors, figures of guidance and most of all, friends.